Email campaigns for seasonal product promotions
Posted: Thu Jan 23, 2025 5:09 am
There is no place for funny faces here. On the other hand, if you're responsible for the people and culture department of your company and you want to announce the winner of last month's contest, you might want to add some". Okay, I get it — you work in marketing and want to know if you can send emojis to your customers. These aren't exactly business emails, though, are they? They can be marketing promotions, transactional emails, or your latest content updates.
It depends a lot on the situation! If ios data you don’t believe me, just check out how emojis in subject lines impact open and click-through rates in our latest email marketing benchmark report. As you can see, there is no clear answer to this question. So the best advice I can give is: ask your audience. Maybe you don't have to ask them directly, but, you know, do a split test to see which email has a higher engagement rate.
Only then can you determine what works best for your specific use case. Email Etiquette in a GIF-Full World: Balancing Formality with Fun Another hot topic in the email marketing community is GIFs. Here, more people seem to agree that they don’t exist in work emails. There is a certain logic to this. After all, unoptimized GIFs will significantly slow down your performance (they tend to take a long time to load!).
It depends a lot on the situation! If ios data you don’t believe me, just check out how emojis in subject lines impact open and click-through rates in our latest email marketing benchmark report. As you can see, there is no clear answer to this question. So the best advice I can give is: ask your audience. Maybe you don't have to ask them directly, but, you know, do a split test to see which email has a higher engagement rate.
Only then can you determine what works best for your specific use case. Email Etiquette in a GIF-Full World: Balancing Formality with Fun Another hot topic in the email marketing community is GIFs. Here, more people seem to agree that they don’t exist in work emails. There is a certain logic to this. After all, unoptimized GIFs will significantly slow down your performance (they tend to take a long time to load!).