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Posted: Thu Jan 23, 2025 5:12 am
In this way, brand positioning is quickly achieved through this link. Sports marketing can be represented on different platforms: physically, social networks, television, radio... And what is clear is that it has experienced strong growth; it is increasingly used and more money is invested in it. An example of this is the advertising salary that elite athletes earn every year. For example, Roger Federer, in addition to his income as a tennis player, received an amount of 55.71 million euros from brands such as Nike, Rolex or Gillette in 2016.
Do you like what you are reading? Subscribe peru consumer mobile number list to the blog! Email* your email. The big difference in sports marketing Now let's put ourselves in the situation of the sports consumer. You've been a member of a small team since you were born, you watch all the games, you buy the shirts, you cheer on the players and there is nothing that can make you change your mind. It doesn't matter if tomorrow the team is Real Madrid, the 9th in the league or even relegated in the league. You will still be a part of that team and "consuming" it.
There is no substitute. There is no competitor. In sports marketing, consumption is not rational for perceived value, it is emotionally and even fanatically consumed. Value comes 100% from emotions, and consumers of teams and brands are no longer customers, they are fans. They are lovers of the product. For this reason, in sports marketing campaigns, emotions and feelings are appealed to, not economic value. Analyze the most famous slogan in Nike's history, the famous "Just do it," and look for some kind of rationality in it.
Do you like what you are reading? Subscribe peru consumer mobile number list to the blog! Email* your email. The big difference in sports marketing Now let's put ourselves in the situation of the sports consumer. You've been a member of a small team since you were born, you watch all the games, you buy the shirts, you cheer on the players and there is nothing that can make you change your mind. It doesn't matter if tomorrow the team is Real Madrid, the 9th in the league or even relegated in the league. You will still be a part of that team and "consuming" it.
There is no substitute. There is no competitor. In sports marketing, consumption is not rational for perceived value, it is emotionally and even fanatically consumed. Value comes 100% from emotions, and consumers of teams and brands are no longer customers, they are fans. They are lovers of the product. For this reason, in sports marketing campaigns, emotions and feelings are appealed to, not economic value. Analyze the most famous slogan in Nike's history, the famous "Just do it," and look for some kind of rationality in it.