How to add B2B influencer marketing to your social strategy
Posted: Thu Jan 23, 2025 5:14 am
2. Monday.com
Monday.com is a versatile work operating system that france b2b leads meets the diverse needs of businesses of all sizes and industries, even those just starting out.
In this influencer marketing collaboration, Janell Robers (@janell.roberts) does a great job showing what Monday.com can do for budding entrepreneurs. Throughout the video, she seamlessly navigates her to-do list as a young CEO, effortlessly checking off each item on the list using the Monday.com app.
Takeaway: B2B influencer marketing partnerships can be product-oriented if you take an advertising approach. Focus on showing how your tool or service creates value in the lives of your influencer partners rather than selling standard solutions.
3. Shopping
Gartner’s research on B2B buyer influencers found that YouTube informed 65% of recent B2B purchasing decisions, making it the most popular research platform.
Shopify recently partnered with Ali Abdaal to capitalize on this consumer behavior. Ali Abdal is a popular productivity YouTuber who transitioned from a medical career to build a thriving business as a content creator. In the video, Abdaal explicitly states that Shopify is a sponsor of the video, before describing the benefits of the platform and thanking them for their partnership.
Key Takeaway: Audiences get a general understanding of the creator’s business model. While they acknowledge that partnerships are a standard part of the game, this awareness does not diminish the perceived value of partnerships. Ensuring influencer content clearly identifies brand partnerships not only keeps you compliant with FTC guidelines but also reinforces a positive association with your brand.
Trying out an influencer marketing strategy may seem daunting at first, but it’s just a matter of taking manageable tests and learning as you go. Use these tips to guide your first move.
Monday.com is a versatile work operating system that france b2b leads meets the diverse needs of businesses of all sizes and industries, even those just starting out.
In this influencer marketing collaboration, Janell Robers (@janell.roberts) does a great job showing what Monday.com can do for budding entrepreneurs. Throughout the video, she seamlessly navigates her to-do list as a young CEO, effortlessly checking off each item on the list using the Monday.com app.
Takeaway: B2B influencer marketing partnerships can be product-oriented if you take an advertising approach. Focus on showing how your tool or service creates value in the lives of your influencer partners rather than selling standard solutions.
3. Shopping
Gartner’s research on B2B buyer influencers found that YouTube informed 65% of recent B2B purchasing decisions, making it the most popular research platform.
Shopify recently partnered with Ali Abdaal to capitalize on this consumer behavior. Ali Abdal is a popular productivity YouTuber who transitioned from a medical career to build a thriving business as a content creator. In the video, Abdaal explicitly states that Shopify is a sponsor of the video, before describing the benefits of the platform and thanking them for their partnership.
Key Takeaway: Audiences get a general understanding of the creator’s business model. While they acknowledge that partnerships are a standard part of the game, this awareness does not diminish the perceived value of partnerships. Ensuring influencer content clearly identifies brand partnerships not only keeps you compliant with FTC guidelines but also reinforces a positive association with your brand.
Trying out an influencer marketing strategy may seem daunting at first, but it’s just a matter of taking manageable tests and learning as you go. Use these tips to guide your first move.