Email Dataset

Note: Different email marketing service providers may have their own methods of calculating these metrics. I'd like to call the following formula thestandard" way to measure email marketing campaign performance. To ensure you are comparing apples to apples, I recommend using a single tool or email analytics dashboard to compare metrics. Key Email Marketing Metrics Every Marketer Should Track Email Open Rate What is it? Email open rate is the number of times your emails are opened by your subscribers.

It's shown as a percentage and is overseas chinese in australia data calculated as emails opened divided by emails successfully sent (excluding bounced emails). How to calculate your open rate: Email open rate = (number of emails opened / number of emails sent) * How to track email open rates? To track email opens, email marketing software embeds a small transparent image or × pixel in your email. Then, when the browser or client requests to download the image, the host server logs anopen event".

This means that an open is only considered an open if your recipient opens the email and enables the image or clicks on the link. So getting a truly accurate rate can be tricky, as some people only open the text version, and some email client presets block images. Why is this important? Some say email open rates are more important than any other metric. It tells you how many people viewed your message and were interested in your offer.