Using Influencers or KOL ( Key Opinion Leaders )
Posted: Thu Jan 23, 2025 8:10 am
Marketing strategies using influencers have been commonly used by various companies to increase their business engagement . The promotional method using influencers itself is considered as one of the effective ways to increase brand awareness of a product, especially for products that have a specific market or consumer community.
It is no wonder that many companies are competing to find an influencer to promote their products, so that not a few of these influencers become brand ambassadors for a product.
The digital era, whether realized or not, has changed list of tonga consumer email the direction of every line of business. In addition to the technology factor that has developed very quickly and the increasing "cheaper" technology, the trend of changing consumer interests and behavior, especially in terms of shopping, has made many companies finally change the direction of their business direction towards digital.
The digital ecosystem does look very promising. In Indonesia itself, based on data from HootSuite and We Are Social, quoted from detik.com , the number of internet users in Indonesia reached 202.6 million as of January 2021. When compared to the number of internet users in 2020, there was an increase of around 15.5% or more than 27 million people in the last 12 months.
It is no wonder that many companies are competing to find an influencer to promote their products, so that not a few of these influencers become brand ambassadors for a product.
The digital era, whether realized or not, has changed list of tonga consumer email the direction of every line of business. In addition to the technology factor that has developed very quickly and the increasing "cheaper" technology, the trend of changing consumer interests and behavior, especially in terms of shopping, has made many companies finally change the direction of their business direction towards digital.
The digital ecosystem does look very promising. In Indonesia itself, based on data from HootSuite and We Are Social, quoted from detik.com , the number of internet users in Indonesia reached 202.6 million as of January 2021. When compared to the number of internet users in 2020, there was an increase of around 15.5% or more than 27 million people in the last 12 months.