Understand the current challenges the team faces

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MarTech Stack 5-step planning for marketing technology stack



1. Clarify marketing strategies and goals
Before choosing MarTech marketing technology tools, you must first understand your marketing strategy. This requires answering some basic questions, such as what marketing goals are being achieved, what marketing strategies are being employed, and what tools are needed to support those strategies. You can take a moment to write down the answers to the following 3 questions:

Question 1: What are your marketing goals? For example, physical retail brands want to expand online revenue

Question 2: What is your marketing strategy? For example, OMO virtual and real integration

Question 3: What kind of marketing tools can help you achieve OMO integration of virtual and real? For example, LINE OA solution that can integrate member information



2.
Use open dialogue to identify the challenges your marketing dentist phone number data team is encountering in their business. Align these difficulties with marketing goals and determine what types of technology tools are needed to solve them. Continuing the OMO example above, the biggest problem for the marketing team may be that they face extremely fragmented consumer footprints, or they need to manually organize customer data between different platforms or systems, etc. Then you will know that what is needed is an integration innovative MarTech tools.