Fu Qiang , founder of Jiuzhilan, shared :
Posted: Thu Jan 23, 2025 8:41 am
Hello everyone, I am very happy to attend the Internet celebrity economy salon. Next, I will bring you four contents: ① What are the cases of enterprises that have enjoyed the Internet celebrity dividend. ② There are traffic dividends and "Internet celebrities" in every era. ③ How I help customers to engage in the Internet celebrity economy at Jiuzhilan. ④ I hope to discuss with business owners how to keep up with the Internet celebrity economy.
Let's look at the case first. Have you ever thought about why Internet celebrities suddenly became popular in 2015? During the 6.18 promotion last year, half of the top 10 women's clothing sellers started with the traffic brought by Internet celebrities. What are Internet celebrity female shop owners with their own traffic and Taobao bidding advertising direct train? In the financial report released when Alibaba went public, 80% of its revenue came from advertising and advertising systems.
At that time, Alibaba Cloud's share was very, very small, so where jamaica mobile phone number list did its advertising system come from? In fact, it mainly comes from advertising direct trains, that is, when we search for clothes, hats, and shirts, the position on the right side of the search results has to be paid. As far as I know, this approach can actually bring a 1:1 return, which is already good. So why are these advertisers still doing this? Because in the Taobao system, Alibaba system, and Tmall system, if you don't buy traffic, the traffic will definitely not enter your home.
A friend on Weibo told me a real data. He said that in 2015, there was a female seller on Sina Weibo who made more than 100 million yuan in sales in a year. Her commission was said to be about 20 to 30 million yuan. Let's take another example that is also very popular now, that is, Fan Bingbing's plastic surgery. It is said that she was a beauty before, and then she was made to look like Fan Bingbing, and then she became popular on Sina Weibo. I later learned that this beauty had actually been made into this look a few years ago, but at that time, she had not promoted it on Weibo, and no one knew her.
Let's look at the case first. Have you ever thought about why Internet celebrities suddenly became popular in 2015? During the 6.18 promotion last year, half of the top 10 women's clothing sellers started with the traffic brought by Internet celebrities. What are Internet celebrity female shop owners with their own traffic and Taobao bidding advertising direct train? In the financial report released when Alibaba went public, 80% of its revenue came from advertising and advertising systems.
At that time, Alibaba Cloud's share was very, very small, so where jamaica mobile phone number list did its advertising system come from? In fact, it mainly comes from advertising direct trains, that is, when we search for clothes, hats, and shirts, the position on the right side of the search results has to be paid. As far as I know, this approach can actually bring a 1:1 return, which is already good. So why are these advertisers still doing this? Because in the Taobao system, Alibaba system, and Tmall system, if you don't buy traffic, the traffic will definitely not enter your home.
A friend on Weibo told me a real data. He said that in 2015, there was a female seller on Sina Weibo who made more than 100 million yuan in sales in a year. Her commission was said to be about 20 to 30 million yuan. Let's take another example that is also very popular now, that is, Fan Bingbing's plastic surgery. It is said that she was a beauty before, and then she was made to look like Fan Bingbing, and then she became popular on Sina Weibo. I later learned that this beauty had actually been made into this look a few years ago, but at that time, she had not promoted it on Weibo, and no one knew her.