Once you’ve created your talent community consider creating smaller

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“Remember to think about the community from the candidate's perspective and remember that competitive talent crave comprehensive, candid information on a company before they interview. What does a potential candidate need to get excited about your organization? This isn't just the corporate facts but also includes information on what makes your culture unique,” adds April Eldred, Vice President of Global Talent Acquisition, Forrester Research.

Importantly, the Forrester teams points out that you should not “assume that potential candidates know the nuances of your organization and products---be sure to include information on a variety of products, as well as company history, culture and links to social and digital channels.”



4. Scale and Brand

talent networks to target specific audiences. Add a group for discussion and updates united kingdom phone number library among company alumni, or a group just for interested job candidates and current employees to chat. This will allow you to narrowly target your communications to specific audiences when needed.

Once you’ve created a talent community, it can be utilized as an employer branding tool.

For example, to support their branding efforts, Forrester Research includes the links to their community in all of their collateral, including every recruiter's signature, emails, offline candidate collateral, and all social and digital channels.

Finally, I asked Forrester Research to share their thoughts on the future of talent communities:

“Ultimately, we think that more companies will create communities as candidates continue to seek useful, fresh content about companies. As sites featuring user-generated content continue to thrive, there is more transparency into company culture. Candidates have, rightfully, come to expect that companies will grow their employer brand with a candidate-centric mindset. And, communities are, for many companies, a key way for candidates and companies to connect in real time.” Eldred continued, “In the future, it would be great to enhance communities by encouraging and engaging in two-way dialogues with talent.”