Marketing Canvas for Hotels: The Support You Need to Plan an Effective Strategy
Posted: Sat Jan 25, 2025 5:36 am
Do you need support to plan an effective strategy for your hotel? At Sneakerlost , as specialists in tourism and hotel marketing , we present you the Marketing Canvas for hotels ; a strategic template that will help you plan and execute effective marketing and communication campaigns, so that you are prepared for when travel demand returns.
This strategic template has four blocks: “ Your audience ”, “ Your brand ”, “ The Marketing Funnel ” and “ Brand fans ”. These points serve as a basis for hotels to ensure they identify who ecuador email list their right customers are , offer the right message at the right time and analyze the right KPIs .
The Marketing Canvas for hotels is the basis for starting to plan the strategy that will bring you the long-term growth you need. In this article we offer you a guide with the most important points to take into account to complete each of its blocks.
Your Audience: Find out who your guests are
The first step you can take with the help of Marketing Canvas for hotels is to start defining in detail what type of guest you would like to accommodate in your hotel and what is the profile of the person interested in the services you offer.
The Marketing Canvas for hotels proposes a series of questions that will help you define the tastes and characteristics of each of the customer profiles you would like to reach. By answering questions such as their demographic characteristics, what brands or media they consume, what they look for in a hotel or how they would go about finding the perfect accommodation or destination, you will be able to precisely define the characteristics of the audience you want to reach.
This strategic template has four blocks: “ Your audience ”, “ Your brand ”, “ The Marketing Funnel ” and “ Brand fans ”. These points serve as a basis for hotels to ensure they identify who ecuador email list their right customers are , offer the right message at the right time and analyze the right KPIs .
The Marketing Canvas for hotels is the basis for starting to plan the strategy that will bring you the long-term growth you need. In this article we offer you a guide with the most important points to take into account to complete each of its blocks.
Your Audience: Find out who your guests are
The first step you can take with the help of Marketing Canvas for hotels is to start defining in detail what type of guest you would like to accommodate in your hotel and what is the profile of the person interested in the services you offer.
The Marketing Canvas for hotels proposes a series of questions that will help you define the tastes and characteristics of each of the customer profiles you would like to reach. By answering questions such as their demographic characteristics, what brands or media they consume, what they look for in a hotel or how they would go about finding the perfect accommodation or destination, you will be able to precisely define the characteristics of the audience you want to reach.