Defining the marketing and sales funnel

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All marketing and sales professionals have heard of the sales funnel. We are going to dissect it into three sections: attraction, conversion and growth.

Attraction . The attraction stage includes everything you already know about inbound marketing. Building awareness through SEO , creating new content, events, and perhaps display advertising.
Convert . The conversion phase is about ghana email list convincing your audience to follow the path you want. This could be buying a product, downloading a guide, filling out a form, or anything else you have in mind in your strategy.
Growth . At this stage, our target is all those users who have already become our customers. We all know how expensive it can be to acquire a new customer. This stage consists of working with the customers we have with the aim of increasing their LTV (Life Time Value).

As we have said before, the Ads strategy has to focus on the current funnel. All of us who are dedicated to marketing seek to create integrated processes that allow us to later collect people who left the conversion process, using messages or offers that allow us to recapture their interest and thus improve our conversion rate.



What we recommend for your Ads at each stage of the funnel
Attraction. You're probably already using inbound techniques at this stage, but you can also use Ads to complement these efforts with prospecting tactics and tools that allow you to target new users who act similarly to your customers, such as with AdRoll Prospecting. If you're already working with Hubspot, you can do this very easily with AdRoll's HubSpot integration . This will allow you to increase the volume of quality traffic visiting your website.

Convert. Once users visit the website, retargeting will help us convince them to become customers. The algorithm of retargeting tools analyzes the behavior of visitors on the website, the number of pages and products they have seen, the time they have spent on the website, etc. With all this information and the hundreds of data that we are able to organize, we can understand how interested the visitor may be in our brand and, based on this, calculate where and when we want them to see our Ads. Additionally, in these tools you can upload email lists with which you can work directly through them to your leads in an automated way.