Live shopping marketing
Posted: Sat Jan 25, 2025 10:30 am
Have you ever wanted to sell your products live? Now you can do something similar on social media. In 2019, Amazon launched its live shopping platform, Amazon Live.
Two years later, TikTok began testing a live shopping feature in the United States. YouTube and Shopify followed suit closely, expanding their live shopping partnership.
All of these investments point to a more immersive and interactive future for e-commerce, one that goes beyond scrolling through static images and reading product descriptions.
Live online shopping allows sellers to showcase their products to the audience in real-time. In addition to creating an interactive experience, showcasing the actual size, shape, and materials of your effective paraguay mobile numbers list product through unedited live videos helps build customer trust.
9. Image search
As e-commerce becomes increasingly mobile, businesses will begin to offer options to search for products visually using personal photos or online photos.
Since image search offers opportunities to find similar products at a cheaper price, you could eventually drive consumers to buy online even if the customer's purchasing journey began in a physical store.
Some e-commerce companies have already successfully implemented image search functions on their online platforms. Pinterest, for example, has its own image search function, and Google has had one for a long time.
10. Voice search
Thanks to the advancement of AI, customers can now take advantage of visual and voice searches. These AI-based site search systems use machine learning and natural language processing (NLP) to determine the intent behind a query.
Voice search allows people to multitask, helping them save time and avoid the hassle of typing a query into a search bar. Around 47% of shoppers used voice commands to make an online purchase and 58% were satisfied with their experiences.
Because of the technology’s ability to capture purchasing habits, 61% of respondents use it to repurchase saved orders. The items most frequently purchased through voice shopping are essential items, such as food (48%).
As Amazon Echo, Google Home, and other voice-activated devices grow in popularity, voice search will become the preferred search method.
Around 40% of US internet users use a voice assistant at least once a month. Optimizing your business for voice search is critical in 2024, or you could lose the vast majority of consumers who choose to purchase through voice-activated devices.
11. Product videos
Online consumers will still have the same questions about a product's functionality and design that they would in-store. To compete in e-commerce, you'll need to answer all of those questions, and one of the easiest ways to do that is through video.
A high-quality video that addresses the design and function of your products is one of the best ways to sell them. Video can appeal to your consumers’ emotions, persuading them more convincingly than text.
12. Hybrid Commerce
The future of e-commerce is phygital: a combination of online channels and physical retail experiences. This e-commerce model integrates multiple channels and platforms to provide a seamless experience, encouraging hybrid commerce or omnichannel selling.
An easy way to make omnichannel sales is to implement click and collect. Also called buy online, pick up in store (BOPIS), this service allows customers to pay online and pick up their purchases at the store or collection point.
The convenience of online shopping, quick in-store visits and no shipping charges have steadily increased the click&collect trend.
Remember to offer a consistent customer experience by balancing online and in-person channels. This effort pays off: order rates are 494% higher for companies that employ omnichannel campaigns.
Conclusion
In the dynamic world of e-commerce, staying on top of emerging trends is essential for success. Looking at projections for 2024, a landscape rich with innovations stands out that will transform the way businesses connect with customers and generate sales.
The continued evolution of e-commerce in 2024 requires agile adaptation to these emerging trends. Those companies that embrace innovation and deliver holistic experiences to their customers will be best positioned to thrive in this exciting and competitive digital landscape.
Two years later, TikTok began testing a live shopping feature in the United States. YouTube and Shopify followed suit closely, expanding their live shopping partnership.
All of these investments point to a more immersive and interactive future for e-commerce, one that goes beyond scrolling through static images and reading product descriptions.
Live online shopping allows sellers to showcase their products to the audience in real-time. In addition to creating an interactive experience, showcasing the actual size, shape, and materials of your effective paraguay mobile numbers list product through unedited live videos helps build customer trust.
9. Image search
As e-commerce becomes increasingly mobile, businesses will begin to offer options to search for products visually using personal photos or online photos.
Since image search offers opportunities to find similar products at a cheaper price, you could eventually drive consumers to buy online even if the customer's purchasing journey began in a physical store.
Some e-commerce companies have already successfully implemented image search functions on their online platforms. Pinterest, for example, has its own image search function, and Google has had one for a long time.
10. Voice search
Thanks to the advancement of AI, customers can now take advantage of visual and voice searches. These AI-based site search systems use machine learning and natural language processing (NLP) to determine the intent behind a query.
Voice search allows people to multitask, helping them save time and avoid the hassle of typing a query into a search bar. Around 47% of shoppers used voice commands to make an online purchase and 58% were satisfied with their experiences.
Because of the technology’s ability to capture purchasing habits, 61% of respondents use it to repurchase saved orders. The items most frequently purchased through voice shopping are essential items, such as food (48%).
As Amazon Echo, Google Home, and other voice-activated devices grow in popularity, voice search will become the preferred search method.
Around 40% of US internet users use a voice assistant at least once a month. Optimizing your business for voice search is critical in 2024, or you could lose the vast majority of consumers who choose to purchase through voice-activated devices.
11. Product videos
Online consumers will still have the same questions about a product's functionality and design that they would in-store. To compete in e-commerce, you'll need to answer all of those questions, and one of the easiest ways to do that is through video.
A high-quality video that addresses the design and function of your products is one of the best ways to sell them. Video can appeal to your consumers’ emotions, persuading them more convincingly than text.
12. Hybrid Commerce
The future of e-commerce is phygital: a combination of online channels and physical retail experiences. This e-commerce model integrates multiple channels and platforms to provide a seamless experience, encouraging hybrid commerce or omnichannel selling.
An easy way to make omnichannel sales is to implement click and collect. Also called buy online, pick up in store (BOPIS), this service allows customers to pay online and pick up their purchases at the store or collection point.
The convenience of online shopping, quick in-store visits and no shipping charges have steadily increased the click&collect trend.
Remember to offer a consistent customer experience by balancing online and in-person channels. This effort pays off: order rates are 494% higher for companies that employ omnichannel campaigns.
Conclusion
In the dynamic world of e-commerce, staying on top of emerging trends is essential for success. Looking at projections for 2024, a landscape rich with innovations stands out that will transform the way businesses connect with customers and generate sales.
The continued evolution of e-commerce in 2024 requires agile adaptation to these emerging trends. Those companies that embrace innovation and deliver holistic experiences to their customers will be best positioned to thrive in this exciting and competitive digital landscape.