What should a viral campaign be like?

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The success of a viral marketing campaign is always a great success for marketers, as there is no clear recipe for achieving it. The first campaigns of this type were born by accident and the authors themselves were surprised by their effects. Such an action should be:

Videos and graphic materials are the most successful. Funny and ambiguous content gives excellent results. An interesting example of how funny material can gain popularity is a funeral home from Bytom, which has 128,000 followers on Twitter and 504,000 fans on Facebook. Almost all of its posts on these social networks are shared by kuwait email list viewers, which translates into an even greater reach. However, it is not said that only humorous material is successful. Controversial or touching content can give just as good results. However, an effective viral marketing campaign must be well thought out. Among other things, the mentality of the people to whom the message is addressed must be taken into account. The same material can be received differently in different countries.

Pros and cons of viral marketing

The first of the great advantages of viral campaigns is their low cost. The creators of the action incur expenses to create material that is intended to be so attractive that consumers themselves will take care of its dissemination. Other important positive aspects of such actions are the possibility of achieving a huge reach and the effectiveness of the message. Why are these initiatives effective? The survey conducted by IRCenter shows that Poles mainly trust recommendations from friends - this was the answer given by 64% of respondents. In contrast, only 31% of respondents trust TV commercials and 27% trust newspaper articles. A successful viral campaign can have a long-lasting effect and help build a positive brand image. For example, we mention a slogan that Poles have been using for almost 30 years. Are there any disadvantages to this type of activity? Certainly, one of them is the difficulty of preparing an effective viral campaign. You need a lot of experience and good planning to make the material successful. The best service for adding and promoting video material is YouTube, which has almost 2 billion users worldwide. Productions posted there are shared by Internet users on Facebook or Twitter and other social networks. The problem, however, is that a report published by Pex, which compiles data collected in 2019, shows that more than 90% of YouTube videos do not even reach 1,000 views.