Consultative sales action can turn towards a B2B transactional sale
Posted: Sun Jan 26, 2025 4:15 am
Any of these lines of work in a company with this decision context, will favor the success in the implementation of a B2B transactional sales action .
In B2B transactional sales, the advisory role of the seller is limited, it may even be nonexistent . Therefore, the objective is to close the sale in the short term, as quickly and efficiently as possible since knowledge, impact and price do not require excessive time to increase experience, analysis or assessment.
This B2B transactional sales approach is used in mexico email list all sectors without exception , strategically differentiating which products/services can be implemented because they meet these required variables and which ones cannot.
In most cases, the same company has products/services with B2B transactional sales actions and others with B2B consultative sales actions .
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B2B consultative sales .
On the contrary, consultative B2B sales action is advisable when the context for the purchase decision requires a greater participation of our rational brain (neocortex). Consultative B2B sales requires knowing the level of experience, analysis and assessment that our interlocutor has and requires to have. This is necessary because in this sales action we have to provide the difference between them. The role of advisor is used and this must gain the interlocutor's trust (if they do not feel you as such, you will not get the trust or the sale). This is where it is said that it is necessary to know our interlocutor in depth. What difference in the level of knowledge, analysis and assessment he has is what he needs to decide in favor of what I have and that solves the problem that he recognizes having?
In B2B transactional sales, the advisory role of the seller is limited, it may even be nonexistent . Therefore, the objective is to close the sale in the short term, as quickly and efficiently as possible since knowledge, impact and price do not require excessive time to increase experience, analysis or assessment.
This B2B transactional sales approach is used in mexico email list all sectors without exception , strategically differentiating which products/services can be implemented because they meet these required variables and which ones cannot.
In most cases, the same company has products/services with B2B transactional sales actions and others with B2B consultative sales actions .
Banner 2 download The Commercial Visit Today is with Technology_Updated_Nov22
B2B consultative sales .
On the contrary, consultative B2B sales action is advisable when the context for the purchase decision requires a greater participation of our rational brain (neocortex). Consultative B2B sales requires knowing the level of experience, analysis and assessment that our interlocutor has and requires to have. This is necessary because in this sales action we have to provide the difference between them. The role of advisor is used and this must gain the interlocutor's trust (if they do not feel you as such, you will not get the trust or the sale). This is where it is said that it is necessary to know our interlocutor in depth. What difference in the level of knowledge, analysis and assessment he has is what he needs to decide in favor of what I have and that solves the problem that he recognizes having?