Data Free Flow with Trust
Posted: Sun Jan 26, 2025 5:22 am
According to official information from Meta , the parent company of the social network Facebook founded by Mark Zuckerberg, the options for targeting “sensitive” audiences will gradually disappear from January 19, 2022.
Audiences related to organizations, public norway email list figures and social initiatives related to topics such as health, race, ethnicity, sexual orientation, religious or political affiliation will be removed.
The official reason given by the Facebook Ads platform is to take into account the evolution of user expectations and their security (anti-abuse).
In addition to sensitive topics, elements rarely used by advertisers will also be removed.
Examples of removed options
health : World Diabetes Day, chemotherapy,
sexual orientation : LGBT, same-sex marriage,
religion : Catholic Church, Jewish holidays.
Deadlines
Starting January 19, the ad platform will provide information about active campaigns that use the deprecated features. The advertiser's account manager will not be able to copy or edit these campaigns until they remove the deprecated targeting options .
Starting March 17th, all campaigns that are still using retired audiences will be automatically deleted by the system, which may result in the suspension of selected campaigns . So it is recommended to stay tuned and prepare the account structure in advance!
Audiences related to organizations, public norway email list figures and social initiatives related to topics such as health, race, ethnicity, sexual orientation, religious or political affiliation will be removed.
The official reason given by the Facebook Ads platform is to take into account the evolution of user expectations and their security (anti-abuse).
In addition to sensitive topics, elements rarely used by advertisers will also be removed.
Examples of removed options
health : World Diabetes Day, chemotherapy,
sexual orientation : LGBT, same-sex marriage,
religion : Catholic Church, Jewish holidays.
Deadlines
Starting January 19, the ad platform will provide information about active campaigns that use the deprecated features. The advertiser's account manager will not be able to copy or edit these campaigns until they remove the deprecated targeting options .
Starting March 17th, all campaigns that are still using retired audiences will be automatically deleted by the system, which may result in the suspension of selected campaigns . So it is recommended to stay tuned and prepare the account structure in advance!