Effective and surprisingly simple

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Our experience from numerous campaigns for our customers shows that app campaigns are not only efficient to use, but also surprisingly easy to prepare and create. All that is needed to create the campaigns is a published app and a few text snippets and graphics. Measuring the success of the campaign is also very straightforward: especially for campaigns for Android users, setting them up only takes a few clicks, as Android is a Google operating system. Another argument in favor of using the advertising format is the low starting budget: there is no lower limit, but we recommend starting with at least 100 euros a day. The cost per installation depends on the quality of the graphics and texts as well as the competition, but usually amounts to just two to six euros. No other costs need to be taken into account, as using Google Ads is completely free. This means that a disproportionately high sales uplift can be achieved with little time and budget.

App installs or app interactions? Both!
Is your app known to the relevant target group and has been installed a lot? Then your focus is probably on increasing user loyalty and encouraging them to use the app regularly. This goal can also be achieved with app luxembourg consumer email list campaigns. By optimizing for app interactions, only those users who have already installed your app are addressed. The ad draws attention to the added value of the app and encourages them to open the app again and interact with it. The desired interaction can be a purchase, registration or another action - the ad directs users directly to the right place within their app. This reminds them of the app again.

Getting started with app campaigns with adesso
Have you put a lot of effort into developing a great app that perfectly meets the needs of your target group? Then your target group should also be able to try out your app. We would be happy to use our experience to support you in your first steps towards app campaigns and share best practices for setup, creatives and bidding strategies. Feel free to contact us!

Would you like to find out more about exciting topics from the adesso world? Then take a look at our previously published blog posts .


Maria Kaufmann is a senior digital marketing consultant at adesso and has been advising companies from various industries in the field of paid media for over four years. Her focus is on search engine advertising, holistic online marketing consulting and professional training for colleagues and customers.