According to them, according to the Ministry of Industry and Trade
Posted: Sun Jan 26, 2025 10:30 am
Representatives of the Kokoc Group press service reported that they analyzed consumer activity from December 1, 2022 to January 10, 2023, more than 200 online stores. "In retail, December is traditionally one of the most active months of the year: Russians prepare for the holidays, choose gifts for loved ones and friends, and buy groceries. However, 2022 has become truly difficult - sanctions, a reduction in real incomes of the population and a high level of uncertainty have made their adjustments," the authors of the study noted.
by the end of 2022, the decline hong kong cell phone number list in real disposable income of the population amounted to no more than 2.2%, while inflation reached 12%.
"Retail chains and the Federal Antimonopoly Service reported a 15-30% increase in prices for food and consumer goods, depending on the category. In this regard, many experts expected a decrease in consumer activity in December compared to the previous year. Surveys conducted by both agencies and individual media outlets before the holidays showed that people planned to save significantly on gifts. However, these expectations were not met in a number of cases," said representatives of the Kokoc Group.
According to them, gadgets and household appliances were in second place after books in terms of the number of transactions. "The demand for gadgets and household appliances grew the most - by 60% year-on-year. At the same time, the price of equipment showed a decline - the average bill for gadgets and electronics decreased by almost 7%, to 20 thousand rubles," the authors of the study said.
Daniil Silvestrov, CEO of the company "Where is the Elephant?", says that the growth in demand for gadgets during holidays is quite logical, because products in this segment are considered a worthy gift for friends and family. "There is also a hypothesis that the New Year holidays are a kind of symbol of "renewal", the start of a new stage in life for many people. Therefore, it is on New Year's that the audience begins to update home appliances, buys goods in the "electronics" segment not only as gifts, but also for themselves and their home. Another reason may be the wide marketing activity of the advertisers themselves in this segment. Electronics brands actively promote their products using a wide range of advertising tools - contextual advertising, targeting, offline and banner advertising, email newsletters, advertising integrations with influencers and much more. Thanks to this, the audience increasingly contacts brands and prefers to buy products in this niche, "- says Daniil Silvestrov.
by the end of 2022, the decline hong kong cell phone number list in real disposable income of the population amounted to no more than 2.2%, while inflation reached 12%.
"Retail chains and the Federal Antimonopoly Service reported a 15-30% increase in prices for food and consumer goods, depending on the category. In this regard, many experts expected a decrease in consumer activity in December compared to the previous year. Surveys conducted by both agencies and individual media outlets before the holidays showed that people planned to save significantly on gifts. However, these expectations were not met in a number of cases," said representatives of the Kokoc Group.
According to them, gadgets and household appliances were in second place after books in terms of the number of transactions. "The demand for gadgets and household appliances grew the most - by 60% year-on-year. At the same time, the price of equipment showed a decline - the average bill for gadgets and electronics decreased by almost 7%, to 20 thousand rubles," the authors of the study said.
Daniil Silvestrov, CEO of the company "Where is the Elephant?", says that the growth in demand for gadgets during holidays is quite logical, because products in this segment are considered a worthy gift for friends and family. "There is also a hypothesis that the New Year holidays are a kind of symbol of "renewal", the start of a new stage in life for many people. Therefore, it is on New Year's that the audience begins to update home appliances, buys goods in the "electronics" segment not only as gifts, but also for themselves and their home. Another reason may be the wide marketing activity of the advertisers themselves in this segment. Electronics brands actively promote their products using a wide range of advertising tools - contextual advertising, targeting, offline and banner advertising, email newsletters, advertising integrations with influencers and much more. Thanks to this, the audience increasingly contacts brands and prefers to buy products in this niche, "- says Daniil Silvestrov.