My favorite of all are the messages asking me to “just CLICK HERE to set an appointment with me.”
No…that’s not happening.
If you’re going to rise above the sea of sameness, your prospecting efforts need to purposefully leverage many different channels.
It MUST also include picking up the damn phone as well as integrating well-crafted, high-quality video prospecting.
All of your messaging should use consistent frameworks that have been purpose-built to increase your win probability.
In his series of trainings and best-selling books, Fanatical Prospecting and Virtual Selling, Jeb Blount walks you through how to do just this.
I know what you’re thinking: “Jason, you said that everyone iceland telegram data is using these methods, so what makes this different?” Great question, and the answer is two-fold.
Telephone Prospecting and Other Virtual Channels to Use
First, the balance of using multiple platforms to prospect is critical; you can’t just hide behind emails and social media. Too many companies that “prospect” are NEVER picking up the phone.
They’ve relegated prospecting to sending templated emails and spend hours each day wafting aimlessly through LinkedIn profiles. No “one thing” is the exclusive answer; it’s about balance across multiple channels and being better at it than everyone else.
Secondly, the quality of your message and delivery matters. When everyone else is sending emails and starting to use video platforms such as Vidyard, the quality of your message and delivery matters.
A high quality and purposeful video sent via email or LinkedIn will produce much better results than the on-the-fly video created on a cell phone while you were walking the dog and “just wanting to reach out.
Leverage Multiple Prospecting Approaches
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