Why is Aranzulla.it losing traffic?
Posted: Mon Jan 27, 2025 5:33 am
The website Aranzulla.it is so big that limiting myself to doing an analysis to understand all the reasons for this decline would be impossible, especially without having access to real data from Google Analytics and Search Console.
However, I believe that by examining the positions lost by Aranzulla for certain queries, examining the types of queries and, above all, analyzing the current Serp relating to those queries, it is possible to get an why choose our service idea of the changes underway, undertaken already for some years.
I have summarized these changes into 3 areas.
1. Less advice, more direct answers
Let's take these two seemingly informative queries as an example.
“ download free music ”
“ download free music ”
Apparently two very similar queries. In fact, they could hide two different search intents that Google is trying to better define.
In the first case, in fact, the user's desired intent is to expect sites that allow him to download music from the Serp .
In the second case, maybe there is more probability that I mean to understand how to download it, or from which sites it is possible to do so .
Two queries, we were saying, apparently similar, showed, before October, Aranzulla.it in first place with a guide on how to download free music.
This does not mean that users of the first query were not satisfied with the Aranzulla site, but that Google was simply able to better disambiguate a query, interpreting a more "transactional" intent than the second and directly providing the user with the most relevant sites from which to download free music.
Which maybe aren't the best, but, for thematic relevance and ranking factors , they deserve to have a better position than Aranzulla.
However, I believe that by examining the positions lost by Aranzulla for certain queries, examining the types of queries and, above all, analyzing the current Serp relating to those queries, it is possible to get an why choose our service idea of the changes underway, undertaken already for some years.
I have summarized these changes into 3 areas.
1. Less advice, more direct answers
Let's take these two seemingly informative queries as an example.
“ download free music ”
“ download free music ”
Apparently two very similar queries. In fact, they could hide two different search intents that Google is trying to better define.
In the first case, in fact, the user's desired intent is to expect sites that allow him to download music from the Serp .
In the second case, maybe there is more probability that I mean to understand how to download it, or from which sites it is possible to do so .
Two queries, we were saying, apparently similar, showed, before October, Aranzulla.it in first place with a guide on how to download free music.
This does not mean that users of the first query were not satisfied with the Aranzulla site, but that Google was simply able to better disambiguate a query, interpreting a more "transactional" intent than the second and directly providing the user with the most relevant sites from which to download free music.
Which maybe aren't the best, but, for thematic relevance and ranking factors , they deserve to have a better position than Aranzulla.