Building content marketing for an English-language website
Posted: Mon Jan 27, 2025 5:38 am
Content marketing is a powerful tool for increasing sales efficiency and building a good reputation online. Moreover, it is with its help that you create a community, form the backbone of your brand supporters.
Just look at the statistics on the effectiveness of content marketing to see for yourself:
content marketing
The important thing to understand here is that content marketing is not just about creating and distributing content, but rather a comprehensive, strategic approach to creating content that attracts and engages your specific audience in order to ultimately generate revenue.
We have prepared for you a comprehensive guide on how to ghana email list develop and implement a content marketing strategy for a website if it is aimed at the foreign market. We promise, it will be interesting!
The Four Elements of Content Marketing
For your content marketing strategy to work, it must have four components: positioning, value, business goals, and a strategic plan.
four elements of content marketing
Let's look at these components in more detail.
1. Brand positioning
Clear positioning helps not only to determine the vector of the company's development, but also to form the correct brand image. If you are having difficulty with positioning, try to answer the following questions:
Who are my clients - potential and existing?
Who are my competitors? What are their strengths and weaknesses?
How do my competitors promote their products?
What is the unique value of my brand and offering?
What problems does my product help solve?
How can I highlight my brand's individuality?
By answering these questions, you will be able to more competently position your company, find its distinctive features, better understand your own target audience and evaluate your competitors.
2. Value
This point partially continues the previous one. Until you define the value of your product yourself, you will not be able to convey it to the target audience through content. Study the target audience, find their favorite resources, clarify the list of interests, pain points, and objections.
Sometimes it is useful to analyze the content of competitors. But not for mindless copying, but only for borrowing successful ideas and filtering out unsuccessful ones. However, do not overdo it! Someone else's experience is good, but your own is better.
Just look at the statistics on the effectiveness of content marketing to see for yourself:
content marketing
The important thing to understand here is that content marketing is not just about creating and distributing content, but rather a comprehensive, strategic approach to creating content that attracts and engages your specific audience in order to ultimately generate revenue.
We have prepared for you a comprehensive guide on how to ghana email list develop and implement a content marketing strategy for a website if it is aimed at the foreign market. We promise, it will be interesting!
The Four Elements of Content Marketing
For your content marketing strategy to work, it must have four components: positioning, value, business goals, and a strategic plan.
four elements of content marketing
Let's look at these components in more detail.
1. Brand positioning
Clear positioning helps not only to determine the vector of the company's development, but also to form the correct brand image. If you are having difficulty with positioning, try to answer the following questions:
Who are my clients - potential and existing?
Who are my competitors? What are their strengths and weaknesses?
How do my competitors promote their products?
What is the unique value of my brand and offering?
What problems does my product help solve?
How can I highlight my brand's individuality?
By answering these questions, you will be able to more competently position your company, find its distinctive features, better understand your own target audience and evaluate your competitors.
2. Value
This point partially continues the previous one. Until you define the value of your product yourself, you will not be able to convey it to the target audience through content. Study the target audience, find their favorite resources, clarify the list of interests, pain points, and objections.
Sometimes it is useful to analyze the content of competitors. But not for mindless copying, but only for borrowing successful ideas and filtering out unsuccessful ones. However, do not overdo it! Someone else's experience is good, but your own is better.