If you’re running a seasonal campaign
Posted: Mon Jan 27, 2025 5:48 am
Email Planning Template in ExcelDownload This Planning Template1. Outline your goals.As with all marketing efforts, the first step is to decide on your desired outcome. Is it to clean up your list? Promote a new product?Different campaigns require different tactics, so determining the purpose of your campaign helps you create the targets you want to hit.2. Plan with your audience in mind.The key to a great email marketing campaign is understanding your audience and why they subscribe to your emails. When you know this, you can share content with them that directly aligns with their interests.If you have a wide range of subscribers with varying interests, I recommend using email segmentation and personalization to ensure that you deliver the right content to the right people at the right time.
3. Create a campaign timeline.Another crucial step is creating a australia whatsapp list timeline, you may only send 1-2 emails. But, a long-term top-of-mind nurturing campaign, like building hype for the launch of a new product, will be much more than 2 emails.Tailor the length of your email sequences (including follow-ups) to the length of the buying cycle and stage the persona is at in the buyer's journey.4. Write high-quality email copy.More often than not, an engaging subject line is what entices me to click on an email, even if it’s from a brand or sender I don’t usually pay attention to.This is why creating good subject lines and email copy in general (including multimedia elements) is a pivotal part of the email marketing process.
It can mean the difference between excellent open rates and your emails sitting unopened in an inbox. AI tools, like our Email Writer and Campaign Assistant, help you quickly write (and design) email marketing campaigns.5. Use email builder tools.Once you’ve completed the above steps, the easiest way to execute your campaign is to use email builder software.This software lets you create, optimize, and personalize your email campaigns, often with no technical or graphic design experience required.Depending on your needs, you have several options, including HubSpot, Pabbly Email Marketing, Constant Contact, MailChimp, or other alternatives.6. Keep an eye on your metrics.As your campaign runs, take notes. Are your open rates and click rates what you expected? Are you on track to hitting your goals with the campaign?Your data will tell you exactly what is and isn’t working, leading to more effective campaigns in the future.
3. Create a campaign timeline.Another crucial step is creating a australia whatsapp list timeline, you may only send 1-2 emails. But, a long-term top-of-mind nurturing campaign, like building hype for the launch of a new product, will be much more than 2 emails.Tailor the length of your email sequences (including follow-ups) to the length of the buying cycle and stage the persona is at in the buyer's journey.4. Write high-quality email copy.More often than not, an engaging subject line is what entices me to click on an email, even if it’s from a brand or sender I don’t usually pay attention to.This is why creating good subject lines and email copy in general (including multimedia elements) is a pivotal part of the email marketing process.
It can mean the difference between excellent open rates and your emails sitting unopened in an inbox. AI tools, like our Email Writer and Campaign Assistant, help you quickly write (and design) email marketing campaigns.5. Use email builder tools.Once you’ve completed the above steps, the easiest way to execute your campaign is to use email builder software.This software lets you create, optimize, and personalize your email campaigns, often with no technical or graphic design experience required.Depending on your needs, you have several options, including HubSpot, Pabbly Email Marketing, Constant Contact, MailChimp, or other alternatives.6. Keep an eye on your metrics.As your campaign runs, take notes. Are your open rates and click rates what you expected? Are you on track to hitting your goals with the campaign?Your data will tell you exactly what is and isn’t working, leading to more effective campaigns in the future.