Participants in the program can place advertisements

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Andrey Samokhin said, citing analytical reports and surveys, that Russian users know no more than 8-10% of domestic software products. "We need to help developers of all other software to promote it to the market," he explained the purpose of state co-financing of advertising campaigns. Andrey Samokhin reported that so far Russian IT companies have submitted only 44 applications for reimbursement of advertising and marketing expenses, of which RFRIT has already approved 13, with a total reimbursement amount of 6 million rubles. The fund rejected two applications, since the structure of the croatia cell phone number list applicants' share capital included foreigners. "The remaining applications are in progress," the CEO of VEB.RF summarized. In addition, according to his information, RFRIT has received 430 notifications for a total of 360 million rubles from IT companies that intend to participate in the program.

for IT products and services only on Internet resources that have been accredited by RFRIT. Among industry platforms, this is the ComNews.ru portal (as well as CNews and TAdviser), among business publications - Vedomosti and RBC, and mass resources are represented by VK (including the myTarget platform), Yandex and ivi.

PR Director of OOO New Cloud Technologies (MoiOfis) Alexander Popov said that his company took part in the pilot part of the project to subsidize advertising on the Internet. During the pilot, it promoted the package "MoiOfis Standard" for private users. "In two weeks of the advertising campaign, we reached 650 thousand people, and installations exceeded 4000 downloads," Alexander Popov shared the first results. According to him, the plan is to reach 13 million residents of Russia with this advertising campaign.

Sergey Litvinenko, head of the education, science and innovation department at Omega LLC, a developer of digital solutions for education and other industries, emphasized that the new support measure increases the market participants' tolerance for risk in marketing and advertising. "We now have the opportunity to try new marketing tools, risking only 20% of the costs," he explained. Omega also took part in the piloting of the project, and Sergey Litvinenko noted unexpected side effects: "Having created personal accounts in VK and Yandex, we saw that our product "Cognitive Reality. VR-constructor", addressed to teachers, is used by schoolchildren aged 10-12 and even younger."

Director of work with government customers at Yandex LLC Pavel Dmitriev believes that the size of the RFRIT grant for promoting an IT product or service (100 thousand - 1 million rubles) is significant. "It allows almost any advertiser to achieve an effect," Pavel Dmitriev is convinced .