The 7 most recommended KPIs to analyze your online marketing campaigns
Posted: Mon Jan 27, 2025 8:22 am
There is no effective online marketing campaign if it is not accompanied by web analytics. And to do so, it is essential to establish the KPIs that will guide the strategy from its inception to its completion. How to measure marketing campaigns is the key question you must answer.
Web analytics and business intelligence are key to assessing the success of your project. Surveys also reflect this: 2 out of 3 marketing professionals say that decisions based on data are more effective than those made on impulse, and 76% of leaders base their decisions on data analysis. But to ensure a good analysis, you need clear objectives . That is, KPIs.
KPIs (Key Performance Indicators) are units of lithuania phone number data measurement used in the field of web analytics. They allow any company that has ventured to draw up one or more online marketing campaigns to be sure of knowing what their successes and failures have been. A vital issue to avoid wasting time and money launching actions indiscriminately on the Internet.
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KPIs in marketing: always look for smart
What are the variables that must be taken into account in any strategy? You should always look for those that can be measured and provide objective and conclusive information on the performance of a given action . Examples include the bounce rate of a website or the number of users who visit a corporate blog encouraged by a Call to Action on social networks.
As a general rule, when defining a representative KPI for online marketing campaigns, you should take into account the same parameter as when setting objectives: the acronym SMART. This is a simple but effective method. Every KPI should be:
Specific
Measurable
Attainable (achievable)
Realistic (realistic)
Time- based
If these requirements are not met, the information collected will not be sufficiently decisive to make an objective decision : continue with the same strategy or propose relevant changes to it.
Web analytics and business intelligence are key to assessing the success of your project. Surveys also reflect this: 2 out of 3 marketing professionals say that decisions based on data are more effective than those made on impulse, and 76% of leaders base their decisions on data analysis. But to ensure a good analysis, you need clear objectives . That is, KPIs.
KPIs (Key Performance Indicators) are units of lithuania phone number data measurement used in the field of web analytics. They allow any company that has ventured to draw up one or more online marketing campaigns to be sure of knowing what their successes and failures have been. A vital issue to avoid wasting time and money launching actions indiscriminately on the Internet.
image_post_30.jpg
KPIs in marketing: always look for smart
What are the variables that must be taken into account in any strategy? You should always look for those that can be measured and provide objective and conclusive information on the performance of a given action . Examples include the bounce rate of a website or the number of users who visit a corporate blog encouraged by a Call to Action on social networks.
As a general rule, when defining a representative KPI for online marketing campaigns, you should take into account the same parameter as when setting objectives: the acronym SMART. This is a simple but effective method. Every KPI should be:
Specific
Measurable
Attainable (achievable)
Realistic (realistic)
Time- based
If these requirements are not met, the information collected will not be sufficiently decisive to make an objective decision : continue with the same strategy or propose relevant changes to it.