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Posted: Mon Jan 27, 2025 9:26 am
" Narrow down to potential customers with a high probability of closing and hand them over to the sales department MA allows you to use the scoring function to assign scores to prospective customers. For example, the following are some of the criteria for determining scores: Have you downloaded the product documentation? Are you participating in a webinar? Which pages on your website are they most interested in? To what extent were you able to draw out your customer's challenges when speaking directly with them at the exhibition? By assigning points based on these criteria and prioritizing approaches, the sales department can hand over only those prospects with a high probability of closing.
If the prospect closes a deal, the cost of nurturing the bahrain telegram database prospect can be recouped. In particular, in the manufacturing industry, where long-term follow-up is required until a contract is reached, the ability to increase the success rate and recover costs is attractive. By visualizing the marketing process, you can accurately measure and improve results. By introducing MA, you can visualize the process from acquiring potential customers to handing them over to the sales department. For example, it looks like this: A potential customer downloads product information ↓ Your company sends a thank-you email ↓ Useful information such as "product implementation cases" is periodically sent via email .
A potential customer who is interested in the product participates in your company's webinar ↓ A potential customer who is now more interested in the product is handed over to the sales department By checking this process and analyzing the results from perspectives such as "What are the characteristics of customers who are likely to close a deal?" and "When is the best time to hand over to the sales department?", you will be able to use the results in your next follow-up measures and proposals to the customer.
If the prospect closes a deal, the cost of nurturing the bahrain telegram database prospect can be recouped. In particular, in the manufacturing industry, where long-term follow-up is required until a contract is reached, the ability to increase the success rate and recover costs is attractive. By visualizing the marketing process, you can accurately measure and improve results. By introducing MA, you can visualize the process from acquiring potential customers to handing them over to the sales department. For example, it looks like this: A potential customer downloads product information ↓ Your company sends a thank-you email ↓ Useful information such as "product implementation cases" is periodically sent via email .
A potential customer who is interested in the product participates in your company's webinar ↓ A potential customer who is now more interested in the product is handed over to the sales department By checking this process and analyzing the results from perspectives such as "What are the characteristics of customers who are likely to close a deal?" and "When is the best time to hand over to the sales department?", you will be able to use the results in your next follow-up measures and proposals to the customer.