What is UX and why is it so important for your business?

[sharminakter]

In the context of Covid-19, companies have experienced real changes in the way they operate and interact with their customers.

More than ever, companies are trying to offer them unique experiences, and to interact much more with them online.

The challenge here is to be able to give them the proximity they are used to when shopping in physical stores, to show them that they are always close to them and to foster intimacy with customers.

In this context, artificial intelligence (AI) can be seen as an opportunity , offering customers personalized digital experiences through the different alternatives it offers such as chatbots, smart speakers and virtual assistants.

According to studies conducted on early adopters of AI (IDC, 2020), there is an improvement of about 25% in customer experience, better margins and increased competitiveness. In addition, thanks to iran telegram number database technologies such as advanced machine learning and natural language processing, AI is increasingly able to offer empathy and detect customer moods and respond accordingly.

In other words, they are capable of two-way communications between humans that help determine a customer's exact needs and decision factors.

All of the above points lead us to see the potential that AI has to improve the customer experience and makes us want to dig deeper and find out how businesses are using AI today to deliver a personalized digital customer experience and improve their user experience (UX).

In this article, we'll walk you through the best practices and tools your business will need to make the most of AI and improve UX across your multiple digital touchpoints.

UX refers to the user experience through a specific tool, product or platform to meet particular needs (e.g., using a site, web, application or software).