Applying marketing strategies at the point of contact with the customer
Posted: Wed Feb 19, 2025 3:23 am
Use attractive tools and materials to highlight related products and services when making direct contact with the customer.
For example, in the case of a condominium management company, solutions such as condominium insurance, management tools or specific training for the condominium can be presented in face-to-face or virtual meetings. In addition, digital or physical pamphlets with clear information about related products and services can be offered.
Digital Marketing
Nowadays, applying digital marketing strategies is almost necessary to ensure sales success. It is possible to use different digital channels and strategies to achieve this.
See below some practical examples in the case of condominium administrators.
Social media: Publish content that demonstrates products in action, such as the implementation of access control systems or the purchase of insurance. Include testimonials from satisfied property uae telegram data managers or administrators.
Email marketing campaigns: send promotional campaigns focused on integrated solutions, such as packages that combine condominium management with financial consultancy.
SEO: Use content creation and search engine optimization strategies to highlight the benefits of related services and products, such as tips for improving security or saving energy in your condominium.
Strategic partnerships
Collaborate with specialized brands or suppliers to offer products and services that add value.
For example, a condominium management company can partner with building maintenance companies to offer technical inspection packages or enter into agreements with insurance companies to provide condominium insurance at competitive prices.
Common pitfalls
When applying the related products strategy, there are some mistakes that can compromise the success of the implementation.
In this sense, an important tip is not to offer items that do not have a clear connection with the main service , such as generic products or useless services.
Additionally, it is important to make sure that the prices of products and services are fair, compared to the market average.
One last tip is to ensure a well-prepared team : train your employees to explain and sell services clearly and confidently, reinforcing the benefits to the customer.
For example, in the case of a condominium management company, solutions such as condominium insurance, management tools or specific training for the condominium can be presented in face-to-face or virtual meetings. In addition, digital or physical pamphlets with clear information about related products and services can be offered.
Digital Marketing
Nowadays, applying digital marketing strategies is almost necessary to ensure sales success. It is possible to use different digital channels and strategies to achieve this.
See below some practical examples in the case of condominium administrators.
Social media: Publish content that demonstrates products in action, such as the implementation of access control systems or the purchase of insurance. Include testimonials from satisfied property uae telegram data managers or administrators.
Email marketing campaigns: send promotional campaigns focused on integrated solutions, such as packages that combine condominium management with financial consultancy.
SEO: Use content creation and search engine optimization strategies to highlight the benefits of related services and products, such as tips for improving security or saving energy in your condominium.
Strategic partnerships
Collaborate with specialized brands or suppliers to offer products and services that add value.
For example, a condominium management company can partner with building maintenance companies to offer technical inspection packages or enter into agreements with insurance companies to provide condominium insurance at competitive prices.
Common pitfalls
When applying the related products strategy, there are some mistakes that can compromise the success of the implementation.
In this sense, an important tip is not to offer items that do not have a clear connection with the main service , such as generic products or useless services.
Additionally, it is important to make sure that the prices of products and services are fair, compared to the market average.
One last tip is to ensure a well-prepared team : train your employees to explain and sell services clearly and confidently, reinforcing the benefits to the customer.