Tip: Visualize your target groups!

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Tracking the interactions of your users/buyers/followers (website, ads, social media) using appropriate tracking tools.
Evaluate your status: It's not just important who likes you, but also how often and how people talk about you. Negative reviews and comments provide information about where false promises have been made - and these, in turn, are clues to your target audience.
Surveys : Qualitative and quantitative surveys shed light on what makes your target group tick. You can get information here, especially from niche providers, older people or those who are initially "skeptical about online". If you produce print media, for example, you can call for surveys via QR code and create incentives. For the resource-consuming surveys, bring in the best specialists who will help you create and evaluate surveys that are relevant to you.

Look at the competition : The approaches of strong competitors give you new input where you can broaden your horizons. This is not enough as the slovenia cell phone number list sole approach to target group analysis, but it is an important to-do that you should not skip.

What do you find easier? Writing an application to “Ladies and Gentlemen” or stalking the HR manager on Xing and then addressing them directly?

Yes, doing image research, creating mood boards or defining personas , i.e. fictional characters, may sound like a waste of time at first. Think twice! After the target group analysis, your brain has already imagined a stereotypical user/buyer/customer - it can't do anything else. To ensure that this persona stays that way and is the same for everyone, we recommend visualization!

If you would like to learn more about target groups, for example which different characteristics a target group should fulfill, please take a look at our blog article on target groups !