They are lower than a b2c

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Conversion rates . this is because the sales funnel is much more complex and often we are talking about niche audiences. The orders or requests made in the b2b area are very consistent and therefore the evaluation phase by the customer is longer. But precisely because b2b customers are higher-spending, the conversion value is usually higher.
As you may have understood, giving the right visibility to a b2b company is not at all trivial. You need to work a lot in the initial part of the funnel, that is:

on awareness : where the target knows business phone number list they have a problem to solve, but doesn't yet know how to do it
the consideration : where the buyer persona knows the possible solutions to his problem
Being found by users already in these two phases is fundamental because it is here that the company establishes the first relationships, proposing itself as the perfect solution to satisfy the needs of customers .

Do you know how to reach your audience effectively? Find some helpful tips here:
How to Reach Your Target Online

SEO Marketing Strategies for B2B: Work on Thought Leadership
As we have seen, the b2b sector is more complex than the b2c one. Furthermore, business buyers want to be sure that the purchase they are about to make meets all their needs and that we have really found the best company.