Improve how your business uses Instagram to connect with moms
Posted: Sat Feb 22, 2025 9:37 am
Your company can achieve good results if it uses influencers who are mothers to promote its products and services.
One of the pioneers in the sector, Helen Ramos – better known in the maternity and marketing segment as Hel Mother – uses a sharp and fun sense of humor to show the day-to-day life of a mother: how to deal with opinions, competition between mothers, children's tantrums and tantrums, sharing responsibilities with children's parents and much more. Her YouTube channel has over 150 thousand subscribers and her stories have even become a feature on the GNT Channel.
When determining potential influencers for your campaigns, remember that the number of followers does not equate to engagement, influence or, particularly, results.
For your maternity and digital marketing strategy to be successful, find chile mobile database influencers who match your brand values and who have genuine engagement with their audience across multiple social platforms.
It may take longer, but it will produce more significant and permanent results.
3) Reevaluate your brand ambassadors
Still talking about influencers, motherhood and integrated digital marketing , it is worth noting: if your company has brand ambassadors who are paid to say good things about your brand, they are not true ambassadors.
By definition, your loyal brand evangelist should love your product so much that she would rave about it even without being paid. The authenticity of her relationship with your brand is so consistent that even her followers know she is a true fan of the brand.
Find the right ambassadors and increase your return on digital media investment.
4) Invest in motherhood and content marketing
We know that mothers are overworked people: in addition to the commitment of raising and educating their children, they also need to balance the roles of professional, wife, friend, woman, daughter, housewife, athlete – and the whole list goes on.
They need practicality, tools that help them qualify their time and ensure that their tasks are performed in the best possible way.
Your company can help with this through content marketing . How?
Producing podcasts that they can listen to in the car, picking up their kids from school, or hitting the gym;
With videos that help you save time when understanding how your product works;
With posts with quick tips that they can consume while scrolling through their timelines on social media.
One of the pioneers in the sector, Helen Ramos – better known in the maternity and marketing segment as Hel Mother – uses a sharp and fun sense of humor to show the day-to-day life of a mother: how to deal with opinions, competition between mothers, children's tantrums and tantrums, sharing responsibilities with children's parents and much more. Her YouTube channel has over 150 thousand subscribers and her stories have even become a feature on the GNT Channel.
When determining potential influencers for your campaigns, remember that the number of followers does not equate to engagement, influence or, particularly, results.
For your maternity and digital marketing strategy to be successful, find chile mobile database influencers who match your brand values and who have genuine engagement with their audience across multiple social platforms.
It may take longer, but it will produce more significant and permanent results.
3) Reevaluate your brand ambassadors
Still talking about influencers, motherhood and integrated digital marketing , it is worth noting: if your company has brand ambassadors who are paid to say good things about your brand, they are not true ambassadors.
By definition, your loyal brand evangelist should love your product so much that she would rave about it even without being paid. The authenticity of her relationship with your brand is so consistent that even her followers know she is a true fan of the brand.
Find the right ambassadors and increase your return on digital media investment.
4) Invest in motherhood and content marketing
We know that mothers are overworked people: in addition to the commitment of raising and educating their children, they also need to balance the roles of professional, wife, friend, woman, daughter, housewife, athlete – and the whole list goes on.
They need practicality, tools that help them qualify their time and ensure that their tasks are performed in the best possible way.
Your company can help with this through content marketing . How?
Producing podcasts that they can listen to in the car, picking up their kids from school, or hitting the gym;
With videos that help you save time when understanding how your product works;
With posts with quick tips that they can consume while scrolling through their timelines on social media.