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5 Google tools to boost your Marketing

Posted: Mon Dec 23, 2024 7:09 am
by messi71
Google is already part of our lives. After all, it is a habit to open the search engine to find information about any subject.

Although we are already familiar with some of Google's tools, know that there is much more behind the search giant.

This way, it is possible to apply some of these resources and information to enhance your Marketing results.

Want to learn more about some of these Google tools for Marketing? Check out some of the ones we’ve selected below:

Google Search Console
Google Search Console is a tool aimed at developers . Its features help identify bottlenecks on a website and thus make it more optimized for searches .

Through it, you can understand how Google argentina mobile number is reading each part of your website's pages, as well as analyzing the position in which it appears for searches.

Google Search Console also provides important information, such as the organic terms that lead most to your site.

Google Keyword Planner
As the name suggests, this Google tool helps you plan keywords for a campaign.

Using your website URL or a specific topic, Keyword Planner suggests other search terms . It also estimates search volume, competition, and cost per click.

The coolest thing about this tool is that its use is not limited to Google campaigns. It is excellent for gaining insights into what people are searching for.

This way, you can better plan the keywords that will be addressed in your Content Marketing strategy .

Google Trends
Speaking of Content Marketing strategy, this is another very interesting tip!

Google Trends shows the search volume of certain terms over a period of time. C

With it, you can better understand the seasonality of a market, or even the increase in demand for a product or information.

Google Shopping
This is one of the essential Google tools for anyone with an e-commerce business.

Google Shopping works as a store aggregator. Thus, when searching for “buy TV”, the user has access to a showcase of products and prices.

To appear in the area, you need to create a campaign through Google AdWords. Although it is paid, the tool usually brings excellent results!

Google Forms
This is Google's tool for conducting surveys . Through it, you can create forms with customizable fields.

The coolest thing is that Google itself compiles and tabulates the data for you afterwards. Therefore, it is very interesting for conducting research among customers. Or even analyzing the company's internal environment.