Free traffic versus quality traffic
Posted: Mon Dec 23, 2024 7:11 am
More traffic to your website helps increase your website ranking and as a result, you will generate more traffic. But make sure that this improvement in traffic also results in increased website engagement. If your traffic increases but your conversion rate is constant or decreasing, then you are not getting the right traffic.
There are several ways to optimize your website for conversion rate, including call to action and capturing leads at the right stage.
There are several ways to optimize your website for conversion, such as including calls to action and lead capture forms in the right places, providing the information your visitors are looking for, and making navigation easy and intuitive. But the first step is to attract the right visitors to your site. Your goal when it comes to website traffic is to attract more qualified visitors to your site. That is, those who are more likely to become leads and customers.
The following list will help you increase traffic to your website, generate more leads, company list in cambodia and improve your return on investment.
1. Content creation
Inbound marketing is all about attracting the right people to your business. The best way to achieve this goal is with the help of content creation. Yes, blogging can help you drive more traffic to your website if you have properly defined everything on it.
By creating such content, you will attract the right visitors to your website. It is one of the best ways to attract your potential buyer. Once you know your audience, you will be able to create content that will attract them to your website.
Content Creation Checklist
But now the main question is: how can you write a good post that will attract the maximum number of audience? You should follow these steps:
1. Know your buyer persona: Learn more about your audience, from their job role to their pain points.
2. SEO Research: Analyze what your audience's demand is on the search engine so you can offer the right content.
3. Write a draft: Start by drafting a post that answers your audience's questions. You can define your ideas and views briefly with the help of images.
4. Publish: Publish your entry on your blog.
5. Promote: There is no point in publishing a blog unless and until you are promoting it. Promote your blog post on social media and email newsletters to drive traffic. The more traffic your post generates, the higher your search engine rankings will be. It is one of the best ways to target your audience so that you can drive organic traffic the right way.
2. Paid advertising
Paid advertising helps in driving more traffic to your website. With the help of SEO, you can run pay-per-click or retargeting ads. You can post your ads with the help of social media or you can also run sponsored posts. Most likely, your strategy will include a combination of different types of advertising.
In fact, according to a 2019 CMO survey of 341 executive-level marketers conducted by Deloitte, the American Marketing Association and Duke’s Fuqua School of Business, social media spending will increase nearly 90% over the next five years.
The same study found that companies that make 10% or more of their sales online will increase their social media spending even further, allocating 27.6% of their marketing budget to social media by 2024.
3. Organic social networks
Organic social media isn’t a new strategy, but it’s still something marketers should pay attention to. In addition to posting on social media platforms, you can also use Instagram Stories (hello, swipe-up feature!), live videos, IGTV, or Facebook Messenger. The key to organic social media is being an early adopter of new features.
For example, Facebook is launching an automated lead generation feature in Messenger, which allows businesses to create an automated chatbot experience within Messenger to link to content offers on their site. This is a great feature for sending traffic to your website.
Organic social media
Additionally, it is also important to have a diverse social media strategy and use the right social media platforms, not just Facebook, Instagram and Twitter. Platforms like YouTube or Pinterest generate a lot of traffic. Pinterest has excellent engagement rates and 66% of Pinterest users make a purchase after seeing a brand’s Pins.
Know your audience and create content that speaks directly to them. People love it when brands like and respond to them. It will humanize your business and keep people coming back for more content.”
4. Website analysis
Website Analysis
Analysis reports help in generating the actual result of the report as per the keywords. This process comes under the on-page optimization process. These are professional tools that analyze the entire website and find out how well it is performing and performing in the search engine. The professional needs to go through this process to know the limitations and status of the website that is working as per the strategy of the SEO professional. It helps the optimizers to focus mainly on the weaker areas of the website that become a barrier in getting the maximum benefit and success of the website. The result of the website analysis allows the optimizers to work hard on the SEO campaign, keeping in mind the weak elements of the website.
5. Contents/Draws
It is one of the easy ways to drive traffic to your website. It is possible with the help of contests and giveaways. This can give you a quick boost that rewards your followers as well. You can organize giveaways on social media with the help of email list and boost.
Implementing a strategy like this can be simple. Just follow these six steps:
1. Decide which platform you are deciding to run your giveaways on.
2. Choose a prize such as free tickets, discount.
3. Select criteria, tag someone, register or other
4. Write the text of the announcement.
5. Create graphics
6. Publish and promote.
6. Create backlinks
A backlink is a link to your website from another website. Backlinks from complementary businesses or any industry influencers will help you introduce your business to a wider audience but will drive organic traffic to your website. Also, Google picks up on backlinks and will increase their trust in your business if they see other trusted sites pointing to yours. Increased trust from Google leads to higher rankings, which drives more traffic. Get noticed on Google for free with quality backlinks.
7. Include hashtags in your posts
By adding hashtags to posts that promote your website pages and blog posts, you can extend your reach beyond your network and get discovered by users searching for your products and services. The more eyes on your links, the more free traffic you will get to your website. For example, if you want to sell your shower gel, you can use hashtags, #gel, #showergel, #uniquefragance, etc. By doing so, you can create numerous relevant hashtags and improve your sales.
8. Use landing pages
Landing pages are another free source of traffic to your website. These are pages specific to your offers, such as redeeming a discount code, downloading a free guide, or starting a free trial. They contain the details users need to move forward and convert, and focus on a specific call to action, making it more likely to happen. Because landing pages are so specific, you can highly target your messaging, increasing the traffic that comes to those pages.
There are several ways to optimize your website for conversion rate, including call to action and capturing leads at the right stage.
There are several ways to optimize your website for conversion, such as including calls to action and lead capture forms in the right places, providing the information your visitors are looking for, and making navigation easy and intuitive. But the first step is to attract the right visitors to your site. Your goal when it comes to website traffic is to attract more qualified visitors to your site. That is, those who are more likely to become leads and customers.
The following list will help you increase traffic to your website, generate more leads, company list in cambodia and improve your return on investment.
1. Content creation
Inbound marketing is all about attracting the right people to your business. The best way to achieve this goal is with the help of content creation. Yes, blogging can help you drive more traffic to your website if you have properly defined everything on it.
By creating such content, you will attract the right visitors to your website. It is one of the best ways to attract your potential buyer. Once you know your audience, you will be able to create content that will attract them to your website.
Content Creation Checklist
But now the main question is: how can you write a good post that will attract the maximum number of audience? You should follow these steps:
1. Know your buyer persona: Learn more about your audience, from their job role to their pain points.
2. SEO Research: Analyze what your audience's demand is on the search engine so you can offer the right content.
3. Write a draft: Start by drafting a post that answers your audience's questions. You can define your ideas and views briefly with the help of images.
4. Publish: Publish your entry on your blog.
5. Promote: There is no point in publishing a blog unless and until you are promoting it. Promote your blog post on social media and email newsletters to drive traffic. The more traffic your post generates, the higher your search engine rankings will be. It is one of the best ways to target your audience so that you can drive organic traffic the right way.
2. Paid advertising
Paid advertising helps in driving more traffic to your website. With the help of SEO, you can run pay-per-click or retargeting ads. You can post your ads with the help of social media or you can also run sponsored posts. Most likely, your strategy will include a combination of different types of advertising.
In fact, according to a 2019 CMO survey of 341 executive-level marketers conducted by Deloitte, the American Marketing Association and Duke’s Fuqua School of Business, social media spending will increase nearly 90% over the next five years.
The same study found that companies that make 10% or more of their sales online will increase their social media spending even further, allocating 27.6% of their marketing budget to social media by 2024.
3. Organic social networks
Organic social media isn’t a new strategy, but it’s still something marketers should pay attention to. In addition to posting on social media platforms, you can also use Instagram Stories (hello, swipe-up feature!), live videos, IGTV, or Facebook Messenger. The key to organic social media is being an early adopter of new features.
For example, Facebook is launching an automated lead generation feature in Messenger, which allows businesses to create an automated chatbot experience within Messenger to link to content offers on their site. This is a great feature for sending traffic to your website.
Organic social media
Additionally, it is also important to have a diverse social media strategy and use the right social media platforms, not just Facebook, Instagram and Twitter. Platforms like YouTube or Pinterest generate a lot of traffic. Pinterest has excellent engagement rates and 66% of Pinterest users make a purchase after seeing a brand’s Pins.
Know your audience and create content that speaks directly to them. People love it when brands like and respond to them. It will humanize your business and keep people coming back for more content.”
4. Website analysis
Website Analysis
Analysis reports help in generating the actual result of the report as per the keywords. This process comes under the on-page optimization process. These are professional tools that analyze the entire website and find out how well it is performing and performing in the search engine. The professional needs to go through this process to know the limitations and status of the website that is working as per the strategy of the SEO professional. It helps the optimizers to focus mainly on the weaker areas of the website that become a barrier in getting the maximum benefit and success of the website. The result of the website analysis allows the optimizers to work hard on the SEO campaign, keeping in mind the weak elements of the website.
5. Contents/Draws
It is one of the easy ways to drive traffic to your website. It is possible with the help of contests and giveaways. This can give you a quick boost that rewards your followers as well. You can organize giveaways on social media with the help of email list and boost.
Implementing a strategy like this can be simple. Just follow these six steps:
1. Decide which platform you are deciding to run your giveaways on.
2. Choose a prize such as free tickets, discount.
3. Select criteria, tag someone, register or other
4. Write the text of the announcement.
5. Create graphics
6. Publish and promote.
6. Create backlinks
A backlink is a link to your website from another website. Backlinks from complementary businesses or any industry influencers will help you introduce your business to a wider audience but will drive organic traffic to your website. Also, Google picks up on backlinks and will increase their trust in your business if they see other trusted sites pointing to yours. Increased trust from Google leads to higher rankings, which drives more traffic. Get noticed on Google for free with quality backlinks.
7. Include hashtags in your posts
By adding hashtags to posts that promote your website pages and blog posts, you can extend your reach beyond your network and get discovered by users searching for your products and services. The more eyes on your links, the more free traffic you will get to your website. For example, if you want to sell your shower gel, you can use hashtags, #gel, #showergel, #uniquefragance, etc. By doing so, you can create numerous relevant hashtags and improve your sales.
8. Use landing pages
Landing pages are another free source of traffic to your website. These are pages specific to your offers, such as redeeming a discount code, downloading a free guide, or starting a free trial. They contain the details users need to move forward and convert, and focus on a specific call to action, making it more likely to happen. Because landing pages are so specific, you can highly target your messaging, increasing the traffic that comes to those pages.