Did you know that a customer is 4 times more likely to be a detractor due to poor service than due to the price of a product?
Satisfaction surveys are one of the most commonly used methods to obtain this type of information and stop assuming what customers prioritize. In addition, with the customer-centric environment we find ourselves in , knowing how your customers feel about your company is essential to retain them.
It may seem simple to do, however, creating an effective survey takes work if you've never done it before. So it's worth looking into customer satisfaction survey software and learning about its benefits.
Read on to learn everything you need to know about tools for creating satisfaction surveys.
In this post, we tell you:
What media are currently used to conduct surveys?
What digital tools would you use to send the survey?
What is survey software?
Examples of software for satisfaction surveys.
Come on!
What media are currently used to conduct surveys?
Surveys were no exception to the benefits of digital transformation . The most popular means used to create surveys today are online survey software or sites. Customer satisfaction survey software, for example, automates survey creation and facilitates subsequent data analysis.
We recommend you read How to prepare a survey? and How to analyze survey data?
So what is survey software?
Survey software is a tool that allows you to design, create, and manage the collection of customer or employee feedback or comments. Some of the purposes for which survey software is used are to measure customer satisfaction, conduct surveys for new products, or conduct market research.
The satisfaction survey software offers survey templates with several options:
buttons;
multiple choice questions;,
responses to be developed, among others.
So that creating the survey is easy and you can adapt the methodology or approaches you need.
It also automates response collection and facilitates analysis of results.
Did you know that…
By 2023, 40 % of customer interactions are expected to be automated with AI and Machine Learning .
Thus, a satisfaction survey software can help you in the process of knowing your customers' opinions and improving the customer experience .
Suppose you have already created your satisfaction survey with the software you chose, but… how do you send it? The digital tools you would use to send the surveys can be the same software you used to create them. Now, what channel can you use to send satisfaction surveys?
From social media to india phone no emails to a more personal method like WhatsApp , companies have easy access to sending surveys. But be careful! This easy access must not be intrusive. Thus, the channel you choose for a satisfaction survey must be properly thought out and analyzed. The good news is that you select the channel and the survey software takes care of sending and collecting the results.
Examples of software for satisfaction surveys
Now that you've seen what tools you would use to send the survey, look at some examples of media that are used to create surveys with these satisfaction survey software.
Zonka Feedback
Zonka Feedback is a customer satisfaction survey software that helps you measure and transform customer experience . With this software, you get over 25 question types and various survey methods (like CSAT , for example) and it allows you to integrate it with your CRM to get a comprehensive view of your customer interactions.
Learn about conversational CRM in this new era and optimize your actions.
SurveyLegend