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Nearly 70 percent of marketers surveyed by software company Liana Technologies believe that improved alignment on key messages is the most important benefit of marketing automation, followed by improved customer experience (45.9%), improved lead quality (37.7%) and increased number of leads (34.9%). In other words, with marketing automation software, your marketing gets better!

These benefits automatically go hand in hand with the objective of marketing automation. These are listed below:

optimization of productivity
increasing marketing ROI
Improve campaign management
improving database quality
Attract more customers
performance measurement
Aligning marketing and sales
Overview of the main features
In contrast to pure email marketing solutions, which often only japan dating telegram group offer basic or mass email functions, users with professional marketing automation software have a much broader and expanded range of functions at their disposal:

Advanced email marketing: Allows the user to capture and create connections to complex trends based on the behavior of a potential or already established customer (also known as “drip marketing”).
Creating a landing page: A landing page is specifically designed to get users to take action while your homepage and other pages on your website do not. With the help of marketing automation tools, you can customize your landing page to the needs of your target group or groups.
Lead generation forms: In the context of marketing automation, you have the option to use specific forms that allow you to collect customer data. The data collected can then be used to customize future communications.
Segmenting your target groups: Creating dynamic segments based on data on socio-demographic user information and recorded user behavior instead of contact uploads and static mailing lists creates the conditions for more targeted customer communication.
Lead scoring: Lead scoring is an essential marketing tool. The lead score indicates how likely a potential prospect is to become an actual customer. This score is calculated based on the customer characteristics, which are defined by information they provide to your company via forms or certain conversations, and their behavior in the form of interactions on your website or via emails.