Recommendation form.
Posted: Wed Apr 23, 2025 4:40 am
Fear-inducing method. Advertising recreates in the viewers' imagination a threat or fear of what might happen to a person if they do not buy the product. For example, when a child in a dangerous situation tries to call his parents and fails because he does not have a "call waiting system" on his phone.
Humorous method. Humor is quite effective in advertising. A joke cell phone number list attracts attention, increases consumer motivation and instills positive feelings towards the advertised product or service.
In the recommendation form, an easily recognizable person is presented, say, a famous comedian or athlete, who offers to use a particular service. Human nature is inclined to trust a prestigious and respected person, the more positive emotions and associations associated with the figure of this person, the more these feelings themselves are transferred to the advertised product.
A short post on the market of marketing research. Statistics indicate that the market of marketing and social research after a slight slowdown in the previous 2011, accelerated very actively at the beginning of 2012. Thus, according to data for the first quarter of 2012, the official size of the market reached its historical maximum (data for the last 6 years were considered).
The official size of the research market in Q1 2012 was about 9.6 million US dollars. The market size has increased more than 3.7 times compared to Q1 2011. It should be taken into account that there is also a “shadow” segment of this market, which is not included in the official statistics (according to our calculations, this share is about 20-25% of the market size). At the same time, about 65-70% of the market is concentrated in Almaty, about 15-20% is in the capital (Astana). The rest is distributed among the regions.
Humorous method. Humor is quite effective in advertising. A joke cell phone number list attracts attention, increases consumer motivation and instills positive feelings towards the advertised product or service.
In the recommendation form, an easily recognizable person is presented, say, a famous comedian or athlete, who offers to use a particular service. Human nature is inclined to trust a prestigious and respected person, the more positive emotions and associations associated with the figure of this person, the more these feelings themselves are transferred to the advertised product.
A short post on the market of marketing research. Statistics indicate that the market of marketing and social research after a slight slowdown in the previous 2011, accelerated very actively at the beginning of 2012. Thus, according to data for the first quarter of 2012, the official size of the market reached its historical maximum (data for the last 6 years were considered).
The official size of the research market in Q1 2012 was about 9.6 million US dollars. The market size has increased more than 3.7 times compared to Q1 2011. It should be taken into account that there is also a “shadow” segment of this market, which is not included in the official statistics (according to our calculations, this share is about 20-25% of the market size). At the same time, about 65-70% of the market is concentrated in Almaty, about 15-20% is in the capital (Astana). The rest is distributed among the regions.