The End of Marketing, Zyman
Posted: Wed Apr 23, 2025 4:43 am
3) What are your 3 practical tips for a Marketing Director?For the first time, a professional award in the field of PR is being launched in Kazakhstan .
"Ak Mergen" is the name of the first Kazakhstani award in the field of public relations development, which will be awarded annually to the best projects and the most prominent personalities in the field of communications. The organizer of the Project is the National Association of Public Relations of the Republic of Kazakhstan (NAPR). As part of the International PR Forum on May 18 at 11.30 in the Rixos Hotel, NAPR will hold a special free master class for everyone on the specifics of submitting projects for the Award.
1. Always start with an assessment of the market prospect armenia cell phone number list s for 5-10 years, how consumer demands will change. This will help you see new hit products and new positioning.
2. Positioning is the key to faster growth and cost reduction. But it is the positioning that is formulated in terms of consumer BENEFITS: faster, easier, more convenient, more correct, more economical, etc.
3. Remember: 80-90% of marketing decisions are garbage and losses. Constantly ask yourself: by what percentage does the solution you have developed help to increase sales? Does the sales growth pay for your efforts and budgets?
4) In your opinion, what are the 3 best books for a marketing director?
2. P&G's 99 Secrets of Success, Charles D. Decker
3. Scoring Points (Tesco), Humby, Hunt, Phillips
"Ak Mergen" is the name of the first Kazakhstani award in the field of public relations development, which will be awarded annually to the best projects and the most prominent personalities in the field of communications. The organizer of the Project is the National Association of Public Relations of the Republic of Kazakhstan (NAPR). As part of the International PR Forum on May 18 at 11.30 in the Rixos Hotel, NAPR will hold a special free master class for everyone on the specifics of submitting projects for the Award.
1. Always start with an assessment of the market prospect armenia cell phone number list s for 5-10 years, how consumer demands will change. This will help you see new hit products and new positioning.
2. Positioning is the key to faster growth and cost reduction. But it is the positioning that is formulated in terms of consumer BENEFITS: faster, easier, more convenient, more correct, more economical, etc.
3. Remember: 80-90% of marketing decisions are garbage and losses. Constantly ask yourself: by what percentage does the solution you have developed help to increase sales? Does the sales growth pay for your efforts and budgets?
4) In your opinion, what are the 3 best books for a marketing director?
2. P&G's 99 Secrets of Success, Charles D. Decker
3. Scoring Points (Tesco), Humby, Hunt, Phillips