Each product has its own life cycle, which consists of several main stages:
Posted: Tue Dec 24, 2024 6:10 am
The initial period is characterized by the emergence of a new idea, which is analyzed from the point of view of production and expected quality parameters. During this period, marketing research is conducted to assess the demand for a new product among consumers.
The stage of introduction into production begins with an accurate assessment of the product's potential before launching its mass production. Samples are formed. Marketing research at this stage allows us to assess the operational qualities of the product, as well as make changes to the production and sales process.
At the market creation stage, the quality of products and consumer attitudes towards goods are studied. These data allow developing a sales development strategy.
Each product is created taking into account the albania email list 215428 contact leads needs of the consumer. In this regard, the following parameters are important:
Functional utility. Determines how well a product meets its intended purpose and whether it can effectively perform its functions.
Operational safety. The use of the product must not lead to accidents. The product must not contain substances harmful to health and the environment.
Convenience. Determines the level of comfort when using the product.
Aesthetic characteristics. This includes the appearance of the product, which should be attractive and meet the consumer's tastes.
Reliability. Includes the durability of the product and the possibility of its repair.
Attention to customers
Source: shutterstock.com
Technical characteristics are divided into several groups:
Design features. This refers to the dimensions, presence of certain elements and various technical solutions.
Composition and structure indicators. They evaluate the presence of various chemical substances in the product. For example, this could be the percentage of additives in materials. These characteristics can affect the quality and durability of the product.
Use of raw materials. Characterizes the features of the production process, including the raw materials, materials and components used. This helps determine the cost-effectiveness of production and the level of costs for manufacturing the goods.
Economic parameters of quality reflect costs, income and other economic parameters. To assess the profitability of production, it is necessary to consider the following:
Income that reflects the level of profitability of a business.
Costs associated with various aspects of production, sales, and provision of after-sales and warranty service.
Wholesale and retail prices.
When selling goods, not only the costs of the manufacturer are important, but also the costs borne by the buyer. When assessing the profitability of the transaction, the consumer takes into account the total costs, including the purchase price, the cost of consumables, spare parts, repairs, training, operation and disposal. The lower the total cost, the more attractive the product is to the end user.
Indicators for assessing the quality of goods can be divided into the following groups:
Basic criteria that are considered as the main ones when evaluating a specific type of product.
Relative indicators that are assessed against a certain standard.
The determining criteria that are taken into account when making the final decision.
When analyzing product characteristics, a large amount of useful data can be collected. However, for a purchase, the most important are the determining indicators on which the consumer's decision depends. Usually, several parameters are taken into account at once, which can be divided into the following groups:
Single metrics. For example, TV screen resolution. This is an important parameter, but it is not the only one that should be taken into account.
Complex indicators that simultaneously take into account several characteristics of the product. For example, when buying a router, the consumer may be interested in the signal covering the entire area of the home. The client is interested in this property, and not the number of frequency ranges.
Generalized indicators that characterize the entire complex of product properties. For example, when buying bread, a person can evaluate its freshness without studying the details of the composition.
Read also!
"32 Ways to Attract Clients: Proven and Unconventional"
Read more
In some cases, an integral characteristic is important, which is a complex indicator that evaluates the ratio of the benefit received to the resources expended.
There are indicators that determine the possibilities for evaluating a product:
The characteristic can be quantified, which allows for an accurate determination of the quality of the product.
The value has a probabilistic nature. For example, when calculating the number of failures for a certain period of time, a probabilistic assessment can be made using the data obtained. For this, methods of probability theory are used.
Product quality indicators cannot be precisely quantified. For example, the rating given by a taster.
In some cases, there is not enough objective information for analysis. For example, when determining the durability of products that have just arrived in stores.
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Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you the 5 most valuable documents that we have developed for our clients.
Download for free and implement tod
The stage of introduction into production begins with an accurate assessment of the product's potential before launching its mass production. Samples are formed. Marketing research at this stage allows us to assess the operational qualities of the product, as well as make changes to the production and sales process.
At the market creation stage, the quality of products and consumer attitudes towards goods are studied. These data allow developing a sales development strategy.
Each product is created taking into account the albania email list 215428 contact leads needs of the consumer. In this regard, the following parameters are important:
Functional utility. Determines how well a product meets its intended purpose and whether it can effectively perform its functions.
Operational safety. The use of the product must not lead to accidents. The product must not contain substances harmful to health and the environment.
Convenience. Determines the level of comfort when using the product.
Aesthetic characteristics. This includes the appearance of the product, which should be attractive and meet the consumer's tastes.
Reliability. Includes the durability of the product and the possibility of its repair.
Attention to customers
Source: shutterstock.com
Technical characteristics are divided into several groups:
Design features. This refers to the dimensions, presence of certain elements and various technical solutions.
Composition and structure indicators. They evaluate the presence of various chemical substances in the product. For example, this could be the percentage of additives in materials. These characteristics can affect the quality and durability of the product.
Use of raw materials. Characterizes the features of the production process, including the raw materials, materials and components used. This helps determine the cost-effectiveness of production and the level of costs for manufacturing the goods.
Economic parameters of quality reflect costs, income and other economic parameters. To assess the profitability of production, it is necessary to consider the following:
Income that reflects the level of profitability of a business.
Costs associated with various aspects of production, sales, and provision of after-sales and warranty service.
Wholesale and retail prices.
When selling goods, not only the costs of the manufacturer are important, but also the costs borne by the buyer. When assessing the profitability of the transaction, the consumer takes into account the total costs, including the purchase price, the cost of consumables, spare parts, repairs, training, operation and disposal. The lower the total cost, the more attractive the product is to the end user.
Indicators for assessing the quality of goods can be divided into the following groups:
Basic criteria that are considered as the main ones when evaluating a specific type of product.
Relative indicators that are assessed against a certain standard.
The determining criteria that are taken into account when making the final decision.
When analyzing product characteristics, a large amount of useful data can be collected. However, for a purchase, the most important are the determining indicators on which the consumer's decision depends. Usually, several parameters are taken into account at once, which can be divided into the following groups:
Single metrics. For example, TV screen resolution. This is an important parameter, but it is not the only one that should be taken into account.
Complex indicators that simultaneously take into account several characteristics of the product. For example, when buying a router, the consumer may be interested in the signal covering the entire area of the home. The client is interested in this property, and not the number of frequency ranges.
Generalized indicators that characterize the entire complex of product properties. For example, when buying bread, a person can evaluate its freshness without studying the details of the composition.
Read also!
"32 Ways to Attract Clients: Proven and Unconventional"
Read more
In some cases, an integral characteristic is important, which is a complex indicator that evaluates the ratio of the benefit received to the resources expended.
There are indicators that determine the possibilities for evaluating a product:
The characteristic can be quantified, which allows for an accurate determination of the quality of the product.
The value has a probabilistic nature. For example, when calculating the number of failures for a certain period of time, a probabilistic assessment can be made using the data obtained. For this, methods of probability theory are used.
Product quality indicators cannot be precisely quantified. For example, the rating given by a taster.
In some cases, there is not enough objective information for analysis. For example, when determining the durability of products that have just arrived in stores.
Increase Profits by 200%: Download 5 Powerful Tools for Free
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you the 5 most valuable documents that we have developed for our clients.
Download for free and implement tod