New channels for advertising rivers
Posted: Tue Dec 24, 2024 6:23 am
The better the data is presented, the more accurate the analytics. CoMagic has new types of advertising channels and new types of devices.
display — banner advertising — click-throughs to an advertising banner using UTM tags (display, cpm, banner, etc.);
paid — paid advertising — transitions from paid advertising platforms and systems: Yandex.Market, Aport trading platform, Begun system, Google AdWords and Yandex.Direct with UTM or Openstat tags (cpc, ppc, cpv, etc.);
affiliate — affiliate programs — transitions from affiliate networks by specific UTM tags (admitad, gdeslon, etc.;
social — social networks — clicks on links in VKontakte or containing certain UTM tags (social, smm, etc.);
email — mailing list — clicks on links from e-mail newsletters with UTM or Openstat tags (email or e-mail);
organic — search networks — transitions from search results;
direct — direct visits — transitions to the URL bahrain phone numbers entered in the address bar or through a bookmark in the browser;
internal — internal transitions — transitions made after the end of a session (30 minutes of inactivity) or from a page of your site on which the CoMagic code is not installed;
referral — clicks on links on third-party sites.
Note that the Aport platform has moved from the search network channel to the paid advertising channel due to a change in the profile of work from search to the profile of a product aggregator.
By the way, the Yandex.Market product platform was also affected by the changes in CoMagic. The new ymclid label is automatically transferred when clicking on a product and is implemented in all reports.
As part of the release about new channels, the classification of user devices has also changed. There are now 3 of them: PC, smartphone and tablet. It is not difficult to guess what is mobile and what is desktop.
Settings for new channels and device types have been migrated to the CoMagic interface.
Don't waste your advertising budget
The call tracking and end-to-end analytics service will show the effectiveness of each source in terms of “from click to sale”.
Get a consultation
1. Instead of the advert channel , two lines appeared in the settings of the advertising campaign and segments within one group of conditions: paid and display .
2. The advert channel was automatically renamed to paid in all reports, segments, advertising campaigns, and user filters.
3. Wherever traffic is filtered by device type (segment), the single category “mobile” has been replaced by two lines “smartphone or tablet”.
4. In all reports, the item about the device type “mobile” was automatically replaced with “smartphone”.
5. The sources will be rebuilt within a day according to the new algorithm within a day after the release.(<channel>;).
The secret of the focus on creating new channels and device types is revealed in all its glory in CoMagic reports: statistics are sorted by all 9 advertising channels and three types of devices - PC, smartphone, tablet.
Hello, op!
display — banner advertising — click-throughs to an advertising banner using UTM tags (display, cpm, banner, etc.);
paid — paid advertising — transitions from paid advertising platforms and systems: Yandex.Market, Aport trading platform, Begun system, Google AdWords and Yandex.Direct with UTM or Openstat tags (cpc, ppc, cpv, etc.);
affiliate — affiliate programs — transitions from affiliate networks by specific UTM tags (admitad, gdeslon, etc.;
social — social networks — clicks on links in VKontakte or containing certain UTM tags (social, smm, etc.);
email — mailing list — clicks on links from e-mail newsletters with UTM or Openstat tags (email or e-mail);
organic — search networks — transitions from search results;
direct — direct visits — transitions to the URL bahrain phone numbers entered in the address bar or through a bookmark in the browser;
internal — internal transitions — transitions made after the end of a session (30 minutes of inactivity) or from a page of your site on which the CoMagic code is not installed;
referral — clicks on links on third-party sites.
Note that the Aport platform has moved from the search network channel to the paid advertising channel due to a change in the profile of work from search to the profile of a product aggregator.
By the way, the Yandex.Market product platform was also affected by the changes in CoMagic. The new ymclid label is automatically transferred when clicking on a product and is implemented in all reports.
As part of the release about new channels, the classification of user devices has also changed. There are now 3 of them: PC, smartphone and tablet. It is not difficult to guess what is mobile and what is desktop.
Settings for new channels and device types have been migrated to the CoMagic interface.
Don't waste your advertising budget
The call tracking and end-to-end analytics service will show the effectiveness of each source in terms of “from click to sale”.
Get a consultation
1. Instead of the advert channel , two lines appeared in the settings of the advertising campaign and segments within one group of conditions: paid and display .
2. The advert channel was automatically renamed to paid in all reports, segments, advertising campaigns, and user filters.
3. Wherever traffic is filtered by device type (segment), the single category “mobile” has been replaced by two lines “smartphone or tablet”.
4. In all reports, the item about the device type “mobile” was automatically replaced with “smartphone”.
5. The sources will be rebuilt within a day according to the new algorithm within a day after the release.(<channel>;).
The secret of the focus on creating new channels and device types is revealed in all its glory in CoMagic reports: statistics are sorted by all 9 advertising channels and three types of devices - PC, smartphone, tablet.
Hello, op!