Basic Marketing Concepts
Posted: Tue Dec 24, 2024 7:09 am
Any entrepreneurial activity, business should begin with the development of a marketing concept, which will help determine what set of measures should be applied to achieve specific results. Thus, marketing concepts are a system of views, production capabilities, advertising methods aimed at satisfying the needs of buyers, taking into account the economic situation on the market.
Marketing Concepts
Marketing has existed for over 100 years. During this time, as in any other industry, as a result of the development of the economy and society, changes occur in marketing: market relations are rethought, there is a shift in emphasis from the production of goods to their distribution, and then from distribution to solving issues related to the relationship between the consumer and society.
Marketing concepts and their types
There are six basic marketing concepts:
Production concept.
Product concept.
Sales concept.
The concept of market activity.
The concept of socially ethical marketing.
The concept of interaction marketing.
Each of them arose as a response to new economic and anguilla email list 7582 contact leads social challenges of the time. Let us describe in more detail the main concepts of marketing:
The production concept of marketing is based on the constant improvement of production. Not only the production system is improved, but also the distribution. The application of such a concept is effective only if demand exceeds supply or when the cost of the goods is high and it needs to be reduced.
The product concept is based on the belief that consumers prefer high-quality products with excellent characteristics. Therefore, all the company's efforts should be directed at improving the quality of goods and services. A striking example of the concept's use is the first years of Apple's work on the market. At that time, there were no analogues of the American company's equipment, which is why there was an incredible demand for goods, despite their high cost. The use of such differentiation by quality will have a positive effect on the company's activities if there are no similar products on the market that can solve the same customer problems.
The concept of sales (intensification of commercial efforts) is one of the most popular among companies in the modern world. It is based on the fact that it is possible to sell a product or service if significant efforts are made in promotion. Intensification of commercial efforts solved the problem of selling a large number of goods in a short time, which could not be achieved by enterprises adhering to previous concepts. The downside is that there is no focus on the buyer, his needs.
Marketing concept
The concept of market activity or traditional marketing states that the set goals of the enterprise can be achieved by satisfying the needs of buyers and markets. Thanks to traditional marketing, actively promoted affordable high-quality goods appeared that satisfy the needs of customers. The concept of market activity differs from the previous ones by its course on strategic perspective, and not on immediate benefit.
The concept of socially ethical marketing is aimed at preserving and strengthening the well-being of the consumer, the company and society as a whole. The application of the concept satisfies the needs of the client, brings profit to the business, and does not harm society or the environment.
The concept of interaction marketing is also based on satisfying consumer needs. Achieving the set business goals occurs through the consolidation of long-term relationships. Interaction marketing is more often used in the service sector, where an individual approach to each client is very important, for example, private medical clinics, car dealers, etc. The downside of the concept is that by trying to tie a client to themselves, companies can lose income.
Join us and choose thousands of products for wholesale and dropshipping from Ukrainian suppliers for your business, upload products to your online store!
Marketing Concepts
Marketing has existed for over 100 years. During this time, as in any other industry, as a result of the development of the economy and society, changes occur in marketing: market relations are rethought, there is a shift in emphasis from the production of goods to their distribution, and then from distribution to solving issues related to the relationship between the consumer and society.
Marketing concepts and their types
There are six basic marketing concepts:
Production concept.
Product concept.
Sales concept.
The concept of market activity.
The concept of socially ethical marketing.
The concept of interaction marketing.
Each of them arose as a response to new economic and anguilla email list 7582 contact leads social challenges of the time. Let us describe in more detail the main concepts of marketing:
The production concept of marketing is based on the constant improvement of production. Not only the production system is improved, but also the distribution. The application of such a concept is effective only if demand exceeds supply or when the cost of the goods is high and it needs to be reduced.
The product concept is based on the belief that consumers prefer high-quality products with excellent characteristics. Therefore, all the company's efforts should be directed at improving the quality of goods and services. A striking example of the concept's use is the first years of Apple's work on the market. At that time, there were no analogues of the American company's equipment, which is why there was an incredible demand for goods, despite their high cost. The use of such differentiation by quality will have a positive effect on the company's activities if there are no similar products on the market that can solve the same customer problems.
The concept of sales (intensification of commercial efforts) is one of the most popular among companies in the modern world. It is based on the fact that it is possible to sell a product or service if significant efforts are made in promotion. Intensification of commercial efforts solved the problem of selling a large number of goods in a short time, which could not be achieved by enterprises adhering to previous concepts. The downside is that there is no focus on the buyer, his needs.
Marketing concept
The concept of market activity or traditional marketing states that the set goals of the enterprise can be achieved by satisfying the needs of buyers and markets. Thanks to traditional marketing, actively promoted affordable high-quality goods appeared that satisfy the needs of customers. The concept of market activity differs from the previous ones by its course on strategic perspective, and not on immediate benefit.
The concept of socially ethical marketing is aimed at preserving and strengthening the well-being of the consumer, the company and society as a whole. The application of the concept satisfies the needs of the client, brings profit to the business, and does not harm society or the environment.
The concept of interaction marketing is also based on satisfying consumer needs. Achieving the set business goals occurs through the consolidation of long-term relationships. Interaction marketing is more often used in the service sector, where an individual approach to each client is very important, for example, private medical clinics, car dealers, etc. The downside of the concept is that by trying to tie a client to themselves, companies can lose income.
Join us and choose thousands of products for wholesale and dropshipping from Ukrainian suppliers for your business, upload products to your online store!