How to sell to women, or What do customers want?

[Mimaktsa10]

Customer behavior depends on many factors, including gender. It can be said that female customers mostly make purchases under the influence of certain psychological characteristics. Therefore, in order to understand how to sell to women, you should know about them.

How do female customers differ from male customers?
What psychological characteristics of women influence their purchasing behavior in contrast to male customers?

Sociability. Women not only love with their ears, but also love to talk themselves. Therefore, each seller needs to pay special attention to this aspect.
Multitasking. Most of the fair sex can do several things at once.
Thriftiness. Ladies tend to make purchases for fbotswana email list uture use. Therefore, they may well buy a fur coat in the summer.
Scrupulousness. Female customers, unlike men, are very attentive to details; for them, things that the stronger sex will not even notice can play a decisive role.
Impulsiveness. Women may well buy unplanned, simply under the influence of mood or some external factors.
How do female customers differ from male customers?

How to persuade clients to buy?
In fact, the product or service itself is not the main thing that female customers want to receive. First of all, they need to sell emotions, impressions that are supported by the successful experience of other clients. But at the same time, it is worth paying attention to other aspects that will help increase sales at the expense of the fair sex. These are:

Convenience. Most women combine several roles in life (mother, wife, daughter, sister, friend), and at the same time make a career, do what they love and try to succeed in everything. Therefore, time is something that is valuable for any customer. Try to make it so that your product or service can be purchased easily and quickly. Offer your clients different payment and delivery methods. If we are talking about online trading, then the most convenient and simple navigation on the site and the purchase process are important here.
Training. It is best not to simply sell products, but to competently advise customers, providing them with useful information, for example, about the manufacture or origin of the product. The main thing is that after this they feel smarter and more confident. On the site, place a detailed description of the product, information on its use, advice on choosing the best option.
Design. We have already talked about the fact that women are very attentive to details. Use this feature to attract customers. Beautiful design of shop windows, website, interior decor, even the original design of the product itself - all this can increase demand among women.
Reviews. Very often, representatives of the fair sex make purchases based on recommendations from friends, acquaintances, relatives, including Internet users. Encourage your customers to leave reviews about their purchases, thus they will attract new clients.
Discounts. This word attracts women, as do all kinds of promotions (especially 3 for the price of 2), sales, gifts. The main thing is that customers learn about favorable conditions, then rational thinking gives way to impulsive thinking and it is urgently necessary to buy something that otherwise would not have been noticed. Think through the system of discounts well and draw attention to favorable offers (posts, banners with large bright fon