Set yourself stimulating prospecting objectives
Posted: Mon Jun 30, 2025 6:21 am
Without goals, it's impossible to know whether or not you're successful in your prospecting – and given the number of unanswered calls you could potentially face, it's easy to become demotivated under these conditions!
So, to keep your motivation in sales prospecting, there is nothing like setting yourself goals that are both achievable and challenging .
To do this, apply the SMART method, which consists of determining objectives…
Specifics
Measurable
Acceptable
Realists
Temporally defined
For example, rather than setting a goal of “getting more guatemala phone number data appointments via telemarketing this year,” change that goal to: “Get X qualified appointments via telemarketing in April” (X being both a realistic and challenging number).
And to learn more about the SMART method, visit our article dedicated to the subject .
Prepare a commercial script with care
As you well know, preparation is the key to prospecting success. The more prepared you are, the more efficient you'll be, and therefore the more motivated you'll be !
So be sure to prepare a well-oiled sales pitch to use during your calls, with:
A powerful sales pitch to present your offer and/or your company, which you must know how to personalize according to your prospect. Need to dig deeper? Discover the ingredients of a powerful pitch here .
Answers to the most common objections , so you won't be caught off guard if your prospects don't respond favorably to your calls.
Establish a prospecting routine
It's easy to let prospecting fall by the wayside in your daily schedule – especially if it's a sales task you dread!
So start by testing the prospecting times that work best, then schedule the time slots in your schedule when you call your potential clients .
Then keep in mind that these are non-negotiable time slots , unless there's a major impediment. Mark yourself as "unavailable" or better yet, "prospecting" on your shared calendar at these times, to stick to them!
So, to keep your motivation in sales prospecting, there is nothing like setting yourself goals that are both achievable and challenging .
To do this, apply the SMART method, which consists of determining objectives…
Specifics
Measurable
Acceptable
Realists
Temporally defined
For example, rather than setting a goal of “getting more guatemala phone number data appointments via telemarketing this year,” change that goal to: “Get X qualified appointments via telemarketing in April” (X being both a realistic and challenging number).
And to learn more about the SMART method, visit our article dedicated to the subject .
Prepare a commercial script with care
As you well know, preparation is the key to prospecting success. The more prepared you are, the more efficient you'll be, and therefore the more motivated you'll be !
So be sure to prepare a well-oiled sales pitch to use during your calls, with:
A powerful sales pitch to present your offer and/or your company, which you must know how to personalize according to your prospect. Need to dig deeper? Discover the ingredients of a powerful pitch here .
Answers to the most common objections , so you won't be caught off guard if your prospects don't respond favorably to your calls.
Establish a prospecting routine
It's easy to let prospecting fall by the wayside in your daily schedule – especially if it's a sales task you dread!
So start by testing the prospecting times that work best, then schedule the time slots in your schedule when you call your potential clients .
Then keep in mind that these are non-negotiable time slots , unless there's a major impediment. Mark yourself as "unavailable" or better yet, "prospecting" on your shared calendar at these times, to stick to them!