How can companies prepare for the new generation?
Posted: Sat Jul 12, 2025 5:00 am
Your forklift maintenance company needs to be prepared for this new consumer profile.
What can we expect from this generation's changing behavior?
This is a generation that learns by doing and values experience over material possessions. They also have a greater sense of equality and are always connected.
Therefore, their consumption habits are more digital, meaning they prefer shopping experiences provided by companies.
Another point we should mention is that parents of this generation are more email list present, participating more in household chores and raising their children, always seeking quality time with them.
This creates a different reference, especially in the case of boys, influencing more egalitarian behavior and eliminating the gender division.
Your engineering design firm should know that nothing is a girl's thing or a boy's thing in this generation.
Generational characteristics affect not only behavior but also the consumption habits of these groups. Brands need to be aware of the particularities of the generation that will soon become consumers in the market.
They have a technological profile, are concerned with social issues, and seek experiences. Members of the alpha generation tend to have certain consumer preferences.
One of them is the use of technology and the virtual environment, something natural for them, as well as the priority of buying from more sustainable brands, following a common behavior of Generation Z.
What can we expect from this generation's changing behavior?
This is a generation that learns by doing and values experience over material possessions. They also have a greater sense of equality and are always connected.
Therefore, their consumption habits are more digital, meaning they prefer shopping experiences provided by companies.
Another point we should mention is that parents of this generation are more email list present, participating more in household chores and raising their children, always seeking quality time with them.
This creates a different reference, especially in the case of boys, influencing more egalitarian behavior and eliminating the gender division.
Your engineering design firm should know that nothing is a girl's thing or a boy's thing in this generation.
Generational characteristics affect not only behavior but also the consumption habits of these groups. Brands need to be aware of the particularities of the generation that will soon become consumers in the market.
They have a technological profile, are concerned with social issues, and seek experiences. Members of the alpha generation tend to have certain consumer preferences.
One of them is the use of technology and the virtual environment, something natural for them, as well as the priority of buying from more sustainable brands, following a common behavior of Generation Z.