Marketing in supermarkets: the tricks they use to increase sales
Posted: Sat Dec 28, 2024 3:34 am
Marketing in supermarkets is one of the examples that is given in all advertising faculties. Supermarkets are the testing ground where advertisers deploy their most original tricks to increase sales. In this post we review some of them.
Marketing tricks in supermarkets
Supermarkets try to seduce our senses. That's why when we walk in we might smell baked bread or roast chicken. When someone is salivating, they become more of an impulsive buyer.
The average consumer tends to remember the price of only four items. For example, milk, bread, bananas and eggs. Ninety-five percent of shoppers have no idea what all list of telegram users in hong kong the other items cost and don't know if they are getting a good deal when they buy them.
It's no coincidence that shopping carts are getting bigger. One study found that if the size of shopping carts was doubled, customers would buy 19% more than before.
Many stores play background music with a tempo that is much slower than the average heart rate, causing customers to spend more time in the store and buy 29 percent more.
The more you buy, the more you consume. For example, if a six-pack of soda is consumed in a week and then that pack becomes ten cans instead of six, it is very likely that the person who buys it will continue to consume it in a week.
People think milk is in the back of the store so they have to walk down the aisles to get to it. But the real reason is simple logistics. Milk has to be refrigerated immediately; trucks unload in the back, so the refrigerators are there so we can fill the cases as quickly and easily as possible.
Studies show that most consumers shop more when the store is crowded because they subconsciously want to be part of the crowd. Mondays and Tuesdays are the best days to shop because they are less crowded. On the other hand, weekends are the worst.
What do you think of these key points for supermarket marketing ? We look forward to hearing from you.
Marketing tricks in supermarkets
Supermarkets try to seduce our senses. That's why when we walk in we might smell baked bread or roast chicken. When someone is salivating, they become more of an impulsive buyer.
The average consumer tends to remember the price of only four items. For example, milk, bread, bananas and eggs. Ninety-five percent of shoppers have no idea what all list of telegram users in hong kong the other items cost and don't know if they are getting a good deal when they buy them.
It's no coincidence that shopping carts are getting bigger. One study found that if the size of shopping carts was doubled, customers would buy 19% more than before.
Many stores play background music with a tempo that is much slower than the average heart rate, causing customers to spend more time in the store and buy 29 percent more.
The more you buy, the more you consume. For example, if a six-pack of soda is consumed in a week and then that pack becomes ten cans instead of six, it is very likely that the person who buys it will continue to consume it in a week.
People think milk is in the back of the store so they have to walk down the aisles to get to it. But the real reason is simple logistics. Milk has to be refrigerated immediately; trucks unload in the back, so the refrigerators are there so we can fill the cases as quickly and easily as possible.
Studies show that most consumers shop more when the store is crowded because they subconsciously want to be part of the crowd. Mondays and Tuesdays are the best days to shop because they are less crowded. On the other hand, weekends are the worst.
What do you think of these key points for supermarket marketing ? We look forward to hearing from you.