Checklist for on-page SEO optimization 2022
Posted: Sat Dec 28, 2024 4:31 am
This checklist for on-page SEO optimization will help you know which factors you need to improve to increase your ranking on Google. These are aspects of the website that need to be worked on, that are easy to modify and that will allow you to achieve better positioning in search engine results.
Updated January 28, 2022.
Importance of on-page SEO
Optimizing your website is one of the most important things you can do to improve your website's ranking. You might be wondering, what about inbound links? Yes, they are still important too.
But if you want to rank for certain keywords, you need on-page SEO. Good work in this area is vital.
Follow this SEO checklist and you will be on your way to success. The main tools we recommend bulgaria telegram lead use are Google Search Console, Google Analytics, Google PageSpeed Insights, Mobile-Friendly Test, Website Auditor, SEMRush, among others.
Checklist for on-page SEO optimization
These SEO aspects will help you optimize your site and rank better on Google and other search engines:
Use HTTPS protocol
Nowadays, it is recommended to use the HTTPS security encryption protocol for all types of websites. Google Chrome marks sites without this as unsafe. But it is especially necessary on those websites where transactions are carried out or sensitive information is collected.
Choose an SEO-friendly CMS
Content management system (CMS) helps you build a website more easily, without needing to be a programming expert.
But not all CMSs are easy to use, some have automatic settings that can be a problem for SEO and that you should notice in time. For example, they may have poorly configured URLs or have few functions that help you position yourself.
Check the web structure
The hierarchy of pages on a website is very important for improving its SEO. A clear structure makes it easier for users to navigate the site. It also makes it easier for Google crawlers to discover and index the pages.
Review the structure of the site while developing the website . But you should also regularly look at aspects such as the site map, the depth of the pages, among other details.
It is also important to have a good internal linking structure, add two or three links to old posts related to your new publication.
Image source
Create good content
Content is very important for SEO, although as you have seen throughout this post, it is not the only thing you should optimize.
The basics are to create good content focused on users, but also thinking about search engine robots. This must meet some basic characteristics:
To meet a demand, whether it is for a solution, information, or knowledge. For example, if our site is about web positioning, our readers will want to see published content related to SEO, tips, techniques, help, and innovations.
We need to publish good content that users want to share on their social networks (very influential in SEO), on their blogs or websites. This way, we gain greater visibility.
Content should be easy to access, meaning don't restrict access to your site by requiring everyone to log in to view something, as this will prevent sharing. It's also frowned upon by search engines like Google.
Write posts of at least 1500 words for the keywords you want to rank for. Studies have shown that long-form content ranks better on Google.
Post: How often should you post on your blog #Infographic
Content is more than text
Adding multimedia content (images, screenshots, lists, GIFs and videos) will help you get more traffic. You can also rank on Google Videos and Google Images.
When including images in your post, you should optimize them, make sure the file is the correct size, and the alt text should contain the keywords.
Multimedia content increases the value of your content. It is liked by the public. Ideally, you should include at least one element in each post on your blog .
Use outbound links
Google wants you to be an active member of the web. So if you rarely link to other sources, whether they are dofollow or nofollow links, it seems that you do not want to share or engage.
What you should do is include links to sources of information, to authorities in the area.
Updated January 28, 2022.
Importance of on-page SEO
Optimizing your website is one of the most important things you can do to improve your website's ranking. You might be wondering, what about inbound links? Yes, they are still important too.
But if you want to rank for certain keywords, you need on-page SEO. Good work in this area is vital.
Follow this SEO checklist and you will be on your way to success. The main tools we recommend bulgaria telegram lead use are Google Search Console, Google Analytics, Google PageSpeed Insights, Mobile-Friendly Test, Website Auditor, SEMRush, among others.
Checklist for on-page SEO optimization
These SEO aspects will help you optimize your site and rank better on Google and other search engines:
Use HTTPS protocol
Nowadays, it is recommended to use the HTTPS security encryption protocol for all types of websites. Google Chrome marks sites without this as unsafe. But it is especially necessary on those websites where transactions are carried out or sensitive information is collected.
Choose an SEO-friendly CMS
Content management system (CMS) helps you build a website more easily, without needing to be a programming expert.
But not all CMSs are easy to use, some have automatic settings that can be a problem for SEO and that you should notice in time. For example, they may have poorly configured URLs or have few functions that help you position yourself.
Check the web structure
The hierarchy of pages on a website is very important for improving its SEO. A clear structure makes it easier for users to navigate the site. It also makes it easier for Google crawlers to discover and index the pages.
Review the structure of the site while developing the website . But you should also regularly look at aspects such as the site map, the depth of the pages, among other details.
It is also important to have a good internal linking structure, add two or three links to old posts related to your new publication.
Image source
Create good content
Content is very important for SEO, although as you have seen throughout this post, it is not the only thing you should optimize.
The basics are to create good content focused on users, but also thinking about search engine robots. This must meet some basic characteristics:
To meet a demand, whether it is for a solution, information, or knowledge. For example, if our site is about web positioning, our readers will want to see published content related to SEO, tips, techniques, help, and innovations.
We need to publish good content that users want to share on their social networks (very influential in SEO), on their blogs or websites. This way, we gain greater visibility.
Content should be easy to access, meaning don't restrict access to your site by requiring everyone to log in to view something, as this will prevent sharing. It's also frowned upon by search engines like Google.
Write posts of at least 1500 words for the keywords you want to rank for. Studies have shown that long-form content ranks better on Google.
Post: How often should you post on your blog #Infographic
Content is more than text
Adding multimedia content (images, screenshots, lists, GIFs and videos) will help you get more traffic. You can also rank on Google Videos and Google Images.
When including images in your post, you should optimize them, make sure the file is the correct size, and the alt text should contain the keywords.
Multimedia content increases the value of your content. It is liked by the public. Ideally, you should include at least one element in each post on your blog .
Use outbound links
Google wants you to be an active member of the web. So if you rarely link to other sources, whether they are dofollow or nofollow links, it seems that you do not want to share or engage.
What you should do is include links to sources of information, to authorities in the area.