Burger King Real Time Marketing
Posted: Sat Dec 28, 2024 4:31 am
I usually post some “real time” examples on my social networks , but I wanted to publish this one here because I think it is a success within Burger King's always successful marketing .
Real -time marketing is an action (although I would rather call it a strategy) that uses an event, other publications, actions or performances to launch a response or “message” in real time.
We could say that it is the distant cousin of “ambush marketing” , since, however, it “takes advantage” of a third party to achieve impacts on its own brand.
Imagine, yesterday the great Rafa Nadal was playing on the centre court at Roland Garros. He faced the American Mackenzie McDonald in the second round of the best clay court tournament on the circuit.
The man from Manacor literally ran over his rival. So far, everything seems normal, at least as we are used to from Rafa. But the professionals who think and do the marketing for indonesia telegram mobile phone number list Burger King were, as we like to say in the Canary Islands, “behind the bush” .
As soon as the match ended, with a score for the Spaniard ofin just 1 hour and 40 minutes of play, the official Twitter account of Burger King France launched this message:
Taking advantage of the Californian player's surname, they titled the tweet something like this:
“Rafa, you’re probably still hungry.”
A message that really wanted to say that at Burger King you eat more and better than at its well-known competitor McDonald’s .
As you can see in the screenshot of the tweet, there have been many interactions, and they will continue to increase in the coming hours.
And a large part of the success of a real-time marketing campaign lies in its agility . Any message that is out of time and/or context will completely lose its logic or power of interaction.
But you have to be careful with what you publish. Also a few days ago, one of the sponsors of the Granda Club de Fútbol, Winamax, sent out a rather unfortunate tweet in light of the heavy defeat suffered by his team against Atlético de Madrid by 6-1
Real -time marketing is an action (although I would rather call it a strategy) that uses an event, other publications, actions or performances to launch a response or “message” in real time.
We could say that it is the distant cousin of “ambush marketing” , since, however, it “takes advantage” of a third party to achieve impacts on its own brand.
Imagine, yesterday the great Rafa Nadal was playing on the centre court at Roland Garros. He faced the American Mackenzie McDonald in the second round of the best clay court tournament on the circuit.
The man from Manacor literally ran over his rival. So far, everything seems normal, at least as we are used to from Rafa. But the professionals who think and do the marketing for indonesia telegram mobile phone number list Burger King were, as we like to say in the Canary Islands, “behind the bush” .
As soon as the match ended, with a score for the Spaniard ofin just 1 hour and 40 minutes of play, the official Twitter account of Burger King France launched this message:
Taking advantage of the Californian player's surname, they titled the tweet something like this:
“Rafa, you’re probably still hungry.”
A message that really wanted to say that at Burger King you eat more and better than at its well-known competitor McDonald’s .
As you can see in the screenshot of the tweet, there have been many interactions, and they will continue to increase in the coming hours.
And a large part of the success of a real-time marketing campaign lies in its agility . Any message that is out of time and/or context will completely lose its logic or power of interaction.
But you have to be careful with what you publish. Also a few days ago, one of the sponsors of the Granda Club de Fútbol, Winamax, sent out a rather unfortunate tweet in light of the heavy defeat suffered by his team against Atlético de Madrid by 6-1