AUDI changes its logo due to the Coronavirus in a brilliant action that helps raise awareness.
When something is in the news for a long time, brands usually create campaigns or strategies to take advantage of that momentum.
It is not quite “ambush marketing” , but in many cases there is a very fine line between the two.
This time, AUDI is changing its logo due to the Coronavirus in a simple but brilliant way. The brand, which has had several logos throughout its history, is now making a temporary and symbolic change that is going around the world.
The four AUDI rings are nothing new; it was in 1932 and an attempt was made to find an image that would reflect the union of the four brands that made up the company (AUDI, DKW, Horch & Wander).
Audi changes its logo due to the coronavirus
The union of the four “rings” formed “Auto Union AG” and in this first version, each ring had the logo of each brand mentioned above.
Today, with a logo that has been list of telegram users in indonesia established for just over a decade, AUDI has become a highly reputable brand.
Now, due to the Covid-19 issue , and with an extraordinary play on words, simple but necessary, he separates the rings to make us understand what precisely we should do:
“To be more united… Let’s keep our distance”
Audi changes its logo due to the coronavirus
If you notice, it could even be valid the other way around ( “Let's keep our distance... To be more united” , although it would lose some force).
What they really mean, according to their creators, is “keep your distance, but stay together . ”
In addition, the brand spreads a clear message on its social networks that accompanies this “graphic”:
“These days, we don’t focus so much on automotive news or company ideas. We try to take care of our families, friends, neighbors and colleagues.”
It is always important for well-known companies and brands to take this type of action. However, they have “legions” of followers who are usually very loyal to them.
Through social channels , these messages are amplified; they reach many people who would have been unthinkable in the past, so, when faced with an alarm as global as the Coronavirus, those personalities, companies, brands, and influencers would have to be continuously sending messages.
Bravo to AUDI and its ideologists. Given the current situation, we need those people, brands or companies that have the greatest power of influence to be responsible with their messages in order to try to stop this scourge as soon as possible.