Google wants you to be more mobile-friendly
Posted: Sat Dec 28, 2024 5:19 am
At Web Positioning Salamanca today we want to bring you up to date with the changes in search engines and their algorithms. There is not always new news about Google, but this month there has been. There is an announcement about some changes in mobile-friendly and it is that Google wants you to be more mobile-friendly . Keep reading and learn a little more about this topic.
More mobileggedon effects
Recently, the Google Webmasters Tools blog announced that there will be some changes, basically an increase in the effects of the mobile-friendly algorithm, and these changes are expected to take place in May. Let us remember that mobilegeddon is here to stay; in April 2015, a year ago, it seemed like the end of the world, hence its nickname, a portmanteau of mobile and Armageddon in English.
Google indicates that:
“Getting good, relevant answers to your searches shouldn’t depend on what device you’re using. You should get the best possible answer from a mobile, a computer or a tablet.”
Remember that last year they announced that a website's mobile friendliness would be a signal for mobile searches, but this May a new update has emerged that increases the effect of this signal; this, as always, Google does cameroon telegram phone numbers the intention of helping users find pages with more relevant results for their searches and more friendly to different devices.
But the recommendation is not to be afraid, if last year you already made sure that your website was mobile-friendly, you will not be impacted by this update, that's what Google says. Remember that you can check in the mobile-friendly test if your site is friendly or not. You should also review the Google Webmaster Tools guides on this topic, and thus improve your site.
Despite all this, Google reminds us that the user's intention when making the search query is still a very strong signal, so if your content is of high quality, even if it is not user-friendly, it can still rank well, due to the relevance of the content to the searches that people make.
Post: The importance of web architecture in SEO
The update will be gradual
When the update goes live, it will be gradual , so you won't see a huge change overnight if your site isn't friendly when the algorithm is released. It's not known if it will take weeks or months to be fully implemented, but it's clear that it starts in May.
Remember that the mobile friendly algorithm is a signal from each page, so Google has to access each page of your website, and that is when you will start to see negative results if your website is not optimized. Everything will depend on how quickly Google robots crawl your website and index it.
It is believed that this new update will have less impact than the original mobileggedon , with which people even thought it could affect them more and it was not like that.
How to comply with Google's desire to make you more mobile-friendly
Google offers guidelines for those who want their website to be mobile-friendly . The intention is that users do not have to zoom and pinch to read the content, as they consider that this can be frustrating for users, and they will abandon your website.
The steps to follow are different, depending on your business, resources and the designer's ability. Setting up your website is free if you use a responsive template or theme for your website, and can be easy if you have technical skills or a hired webmaster.
Google recommends three basic techniques to make your website responsive:
Responsive Web Design : It works with the same HTML on the same URL regardless of the user's connection, whether it's a tablet, computer, or mobile phone, but it looks different and responds depending on the screen size. This is the most recommended by Google. If your site is on WordPress, you should install a friendly theme and a plugin that will help you achieve this.
Dynamic Serving – The same URL is served regardless of the device, but a different version of HTML is generated depending on the device, based on what the server knows about the user’s browser.
Separate URLs : The server responds to a different code for each device, on separate URLs. This configuration seeks to detect the user's device, and redirects them to the appropriate page with an HTTP redirect.
Post: 8 basic HTML elements for SEO
And while Google doesn't prefer any of them, it does recommend that you optimize your website to be accessible to everyone, no matter where they connect from. You can carefully analyze all three options, weigh the pros and cons of each option, and decide which one is best for your website.
Some things you can't forget:
Telling Google when a page is mobile-ready helps Google serve your content to mobile users in search results.
Make your resources easy to crawl, don't let your robots.txt file block search engines from reading files on your pages, which help them read your pages. Page resources are CSS, JavaScript, or images.
Avoid mistakes that frustrate mobile users, such as videos that cannot be played or that are in Flash. Avoid offering a poor experience, which will be reflected in your ranking. It is recommended to use HTML5 to include videos and animations, as it will work in all browsers.
More mobileggedon effects
Recently, the Google Webmasters Tools blog announced that there will be some changes, basically an increase in the effects of the mobile-friendly algorithm, and these changes are expected to take place in May. Let us remember that mobilegeddon is here to stay; in April 2015, a year ago, it seemed like the end of the world, hence its nickname, a portmanteau of mobile and Armageddon in English.
Google indicates that:
“Getting good, relevant answers to your searches shouldn’t depend on what device you’re using. You should get the best possible answer from a mobile, a computer or a tablet.”
Remember that last year they announced that a website's mobile friendliness would be a signal for mobile searches, but this May a new update has emerged that increases the effect of this signal; this, as always, Google does cameroon telegram phone numbers the intention of helping users find pages with more relevant results for their searches and more friendly to different devices.
But the recommendation is not to be afraid, if last year you already made sure that your website was mobile-friendly, you will not be impacted by this update, that's what Google says. Remember that you can check in the mobile-friendly test if your site is friendly or not. You should also review the Google Webmaster Tools guides on this topic, and thus improve your site.
Despite all this, Google reminds us that the user's intention when making the search query is still a very strong signal, so if your content is of high quality, even if it is not user-friendly, it can still rank well, due to the relevance of the content to the searches that people make.
Post: The importance of web architecture in SEO
The update will be gradual
When the update goes live, it will be gradual , so you won't see a huge change overnight if your site isn't friendly when the algorithm is released. It's not known if it will take weeks or months to be fully implemented, but it's clear that it starts in May.
Remember that the mobile friendly algorithm is a signal from each page, so Google has to access each page of your website, and that is when you will start to see negative results if your website is not optimized. Everything will depend on how quickly Google robots crawl your website and index it.
It is believed that this new update will have less impact than the original mobileggedon , with which people even thought it could affect them more and it was not like that.
How to comply with Google's desire to make you more mobile-friendly
Google offers guidelines for those who want their website to be mobile-friendly . The intention is that users do not have to zoom and pinch to read the content, as they consider that this can be frustrating for users, and they will abandon your website.
The steps to follow are different, depending on your business, resources and the designer's ability. Setting up your website is free if you use a responsive template or theme for your website, and can be easy if you have technical skills or a hired webmaster.
Google recommends three basic techniques to make your website responsive:
Responsive Web Design : It works with the same HTML on the same URL regardless of the user's connection, whether it's a tablet, computer, or mobile phone, but it looks different and responds depending on the screen size. This is the most recommended by Google. If your site is on WordPress, you should install a friendly theme and a plugin that will help you achieve this.
Dynamic Serving – The same URL is served regardless of the device, but a different version of HTML is generated depending on the device, based on what the server knows about the user’s browser.
Separate URLs : The server responds to a different code for each device, on separate URLs. This configuration seeks to detect the user's device, and redirects them to the appropriate page with an HTTP redirect.
Post: 8 basic HTML elements for SEO
And while Google doesn't prefer any of them, it does recommend that you optimize your website to be accessible to everyone, no matter where they connect from. You can carefully analyze all three options, weigh the pros and cons of each option, and decide which one is best for your website.
Some things you can't forget:
Telling Google when a page is mobile-ready helps Google serve your content to mobile users in search results.
Make your resources easy to crawl, don't let your robots.txt file block search engines from reading files on your pages, which help them read your pages. Page resources are CSS, JavaScript, or images.
Avoid mistakes that frustrate mobile users, such as videos that cannot be played or that are in Flash. Avoid offering a poor experience, which will be reflected in your ranking. It is recommended to use HTML5 to include videos and animations, as it will work in all browsers.