Google Ads vs Facebook Ads?
Posted: Sat Dec 28, 2024 5:28 am
By the way, it seems that there will soon be an Ads Library for Google too , which is great news, because it would allow for in-depth study of competitors.
The library would include information such as the date the ad was created, the creator of the ad, the budget of the ad and the number of times it was viewed .
Users can use this information to better understand their competition and create more effective ads. Additionally, the library also includes a section for politically sensitive ads, which allows users to see ads that have been classified as such.
As we explain in Business Genetics , our course on developing and accelerating digital businesses, in addition to individual ads, it is the competitor funnel that should interest you.
This way, you will be able to understand all the channels in which the competitor's strategy is developed and have a broader overview of the platforms used.
This is how you should choose 2
3 Make an identikit of your User Personas to understand the best touch points
Creating an identikit of your User Personas is essential. Even before designing the sales funnel, you need to deeply know the people you are addressing.
In particular, to summarize another lesson from Business Genetics , we use the 4-6-4 method.
This method allows you to ask yourself the right questions, useful cambodia telegram mobile phone number list information to better understand your target's needs and desires and identify the best touch points to reach them.
We are talking about questions that require a certain amount of vision, but on whose answer the success of a business can really depend.
To do this in the best way, you need to visualize and imagine the person, describing them not only with the classic demographic traits (age, sex, profession, interests), but thinking about something deeper.
What are his doubts?
What are his fears?
What does he listen to? What does he see? How does he get information?
etc…
In this process it is important to understand which are the preferred platforms where you can intercept this target.
The library would include information such as the date the ad was created, the creator of the ad, the budget of the ad and the number of times it was viewed .
Users can use this information to better understand their competition and create more effective ads. Additionally, the library also includes a section for politically sensitive ads, which allows users to see ads that have been classified as such.
As we explain in Business Genetics , our course on developing and accelerating digital businesses, in addition to individual ads, it is the competitor funnel that should interest you.
This way, you will be able to understand all the channels in which the competitor's strategy is developed and have a broader overview of the platforms used.
This is how you should choose 2
3 Make an identikit of your User Personas to understand the best touch points
Creating an identikit of your User Personas is essential. Even before designing the sales funnel, you need to deeply know the people you are addressing.
In particular, to summarize another lesson from Business Genetics , we use the 4-6-4 method.
This method allows you to ask yourself the right questions, useful cambodia telegram mobile phone number list information to better understand your target's needs and desires and identify the best touch points to reach them.
We are talking about questions that require a certain amount of vision, but on whose answer the success of a business can really depend.
To do this in the best way, you need to visualize and imagine the person, describing them not only with the classic demographic traits (age, sex, profession, interests), but thinking about something deeper.
What are his doubts?
What are his fears?
What does he listen to? What does he see? How does he get information?
etc…
In this process it is important to understand which are the preferred platforms where you can intercept this target.