Ready-to-wear: how to manage your customer reviews?
Posted: Sat Dec 28, 2024 5:29 am
Remember the days when you would see a friend wearing a pretty dress and ask her where she bought it? These practices are still around, of course, but they are increasingly being phased out in favor of online customer reviews . In fact, 88% of consumers trust customer reviews as much as they trust personal recommendations 1 .
These behaviors are also linked to the context of ready-to-wear purchasing . Indeed, only 52% of French women go fashion shopping to buy a product they need, while 42% make these purchases purely spontaneously 2 .
Companies can no longer simply manage their online slovenia phone number library customer reviews occasionally; they must implement professional customer review management .
But how do you manage your customer reviews in the ready-to-wear sector specifically? We explain everything to you.
1. Systematically collect new customer reviews
2. Respond to your positive customer reviews
3. Also respond to your negative customer reviews
Conclusion
collect ready-to-wear customer reviews
1. Systematically collect new customer reviews
The first thing to do to manage your customer reviews in ready-to-wear is to collect as many as possible. For each of your clothing stores and on different customer review platforms. Be aware that since the Digital Market Act (DMA), you should not focus only on Google customer reviews . Indeed, those from other specialized platforms such as Avis historiques, Trust shop, Top rated, Truspilot, Justacôté, etc. are also referenced directly on your Google My Business listings .
Google My Business customer reviews
Customer reviews from different sources on Google My Business
Whether you sell men's pants, wedding dresses or ski clothing, it is important that you collect enough customer reviews to fuel your e-reputation . You should also think about doing it regularly because 86% of consumers only refer to customer reviews from the last 3 months 3 .
Collecting customer reviews for your ready-to-wear stores has two major benefits. First, it gives buyers confidence and encourages them to visit your store to discover your new collections. Second, your review management feeds your local SEO and therefore your online visibility!
Regardless of the size of your clothing store network , we recommend that you use your CRM to systematically send an email or SMS to collect customer reviews after each clothing purchase. Also consider installing interactive tablets and QR codes in your ready-to-wear stores, for example, near the checkouts or fitting rooms.
respond to positive customer reviews ready to wear
2. Respond to your positive customer reviews
So, you've just received positive customer reviews on the latest fashion in your collections and you're delighted. Congratulations. However, you shouldn't stop there. Just because a comment is positive doesn't mean it doesn't need a response.
Clothing is no exception, you must integrate responses to positive customer reviews into your review management as in any sector. Your buyer took the time to leave you a message following their clothing purchase, you must pay attention to it.
Responding to your positive customer reviews in ready-to-wear has 4 advantages:
Build customer loyalty.
Show that they still matter to you even after their purchase. This sends the message that you respect your customer as a person and not just as a wallet.
Improve your e-reputation .
Convince other prospects to come and buy their clothes in your stores.
In order to optimize the content of your responses to customer reviews , we advise you to start by thanking your buyer. Then recall local elements linked to the customer's experience (color chosen, store visited, new collection tried, etc.) and encourage them to come back.
Example of a response to a positive customer review from a clothing store :
" The entire team at your Célio Rennes store thanks you for your warm comment. We are delighted to learn that your new suit trousers go perfectly with your work shirts. Don't hesitate to come and discover our range of belts to perfect your outfit! "
respond to negative customer reviews ready to wear
3. Also respond to your negative customer reviews
Negative customer reviews are not really a pleasure… However, it is just as important to respond to them because these buyers have had a bad experience in your ready-to-wear store . You need to understand why and offer solutions.
Keep in mind that you are responding to your customer but also to all the prospects who scrutinize your responses to customer reviews . It is still 95% of French Internet users, who examine online customer reviews, who also read the professional's responses 4 . Your ability to find the right words is therefore essential for your e-reputation . Internet users want to see in particular if you take complaints into account and if you know how to solve a problem.
To optimize the content of your responses to negative reviews, you must start by apologizing. Then let your consumer know that you are taking their complaint into account and offer them another contact channel to get out of the public sphere (customer service, email, etc.). This way, the 95% of Internet users from earlier will notice that you are offering solutions even if they don't have the whole story.
Example of a response to a negative customer review from a ready-to-wear store :
" We are sorry to hear that you are not satisfied with the purchase of your red dress in our Nantes store. You have 15 days to exchange this item free of charge, do not hesitate to visit us to return it in store or contact our customer service by telephone. "
With all these techniques, you optimize your e-reputation by managing customer reviews of your ready-to-wear stores !
Conclusion
As in all sectors, customer review management in ready-to-wear requires special attention. To ensure review management of your clothing stores , you must start by setting up a customer review collection strategy. Then, you must take the time to respond to all your customer reviews , whether positive or negative.
To help you improve your performance and save time, you can rely on a customer review management platform like Digitaleo . This customer review solution allows you to manage the collection and responses to your customer reviews in the same place. The perfect tool for your network of clothing stores !
These behaviors are also linked to the context of ready-to-wear purchasing . Indeed, only 52% of French women go fashion shopping to buy a product they need, while 42% make these purchases purely spontaneously 2 .
Companies can no longer simply manage their online slovenia phone number library customer reviews occasionally; they must implement professional customer review management .
But how do you manage your customer reviews in the ready-to-wear sector specifically? We explain everything to you.
1. Systematically collect new customer reviews
2. Respond to your positive customer reviews
3. Also respond to your negative customer reviews
Conclusion
collect ready-to-wear customer reviews
1. Systematically collect new customer reviews
The first thing to do to manage your customer reviews in ready-to-wear is to collect as many as possible. For each of your clothing stores and on different customer review platforms. Be aware that since the Digital Market Act (DMA), you should not focus only on Google customer reviews . Indeed, those from other specialized platforms such as Avis historiques, Trust shop, Top rated, Truspilot, Justacôté, etc. are also referenced directly on your Google My Business listings .
Google My Business customer reviews
Customer reviews from different sources on Google My Business
Whether you sell men's pants, wedding dresses or ski clothing, it is important that you collect enough customer reviews to fuel your e-reputation . You should also think about doing it regularly because 86% of consumers only refer to customer reviews from the last 3 months 3 .
Collecting customer reviews for your ready-to-wear stores has two major benefits. First, it gives buyers confidence and encourages them to visit your store to discover your new collections. Second, your review management feeds your local SEO and therefore your online visibility!
Regardless of the size of your clothing store network , we recommend that you use your CRM to systematically send an email or SMS to collect customer reviews after each clothing purchase. Also consider installing interactive tablets and QR codes in your ready-to-wear stores, for example, near the checkouts or fitting rooms.
respond to positive customer reviews ready to wear
2. Respond to your positive customer reviews
So, you've just received positive customer reviews on the latest fashion in your collections and you're delighted. Congratulations. However, you shouldn't stop there. Just because a comment is positive doesn't mean it doesn't need a response.
Clothing is no exception, you must integrate responses to positive customer reviews into your review management as in any sector. Your buyer took the time to leave you a message following their clothing purchase, you must pay attention to it.
Responding to your positive customer reviews in ready-to-wear has 4 advantages:
Build customer loyalty.
Show that they still matter to you even after their purchase. This sends the message that you respect your customer as a person and not just as a wallet.
Improve your e-reputation .
Convince other prospects to come and buy their clothes in your stores.
In order to optimize the content of your responses to customer reviews , we advise you to start by thanking your buyer. Then recall local elements linked to the customer's experience (color chosen, store visited, new collection tried, etc.) and encourage them to come back.
Example of a response to a positive customer review from a clothing store :
" The entire team at your Célio Rennes store thanks you for your warm comment. We are delighted to learn that your new suit trousers go perfectly with your work shirts. Don't hesitate to come and discover our range of belts to perfect your outfit! "
respond to negative customer reviews ready to wear
3. Also respond to your negative customer reviews
Negative customer reviews are not really a pleasure… However, it is just as important to respond to them because these buyers have had a bad experience in your ready-to-wear store . You need to understand why and offer solutions.
Keep in mind that you are responding to your customer but also to all the prospects who scrutinize your responses to customer reviews . It is still 95% of French Internet users, who examine online customer reviews, who also read the professional's responses 4 . Your ability to find the right words is therefore essential for your e-reputation . Internet users want to see in particular if you take complaints into account and if you know how to solve a problem.
To optimize the content of your responses to negative reviews, you must start by apologizing. Then let your consumer know that you are taking their complaint into account and offer them another contact channel to get out of the public sphere (customer service, email, etc.). This way, the 95% of Internet users from earlier will notice that you are offering solutions even if they don't have the whole story.
Example of a response to a negative customer review from a ready-to-wear store :
" We are sorry to hear that you are not satisfied with the purchase of your red dress in our Nantes store. You have 15 days to exchange this item free of charge, do not hesitate to visit us to return it in store or contact our customer service by telephone. "
With all these techniques, you optimize your e-reputation by managing customer reviews of your ready-to-wear stores !
Conclusion
As in all sectors, customer review management in ready-to-wear requires special attention. To ensure review management of your clothing stores , you must start by setting up a customer review collection strategy. Then, you must take the time to respond to all your customer reviews , whether positive or negative.
To help you improve your performance and save time, you can rely on a customer review management platform like Digitaleo . This customer review solution allows you to manage the collection and responses to your customer reviews in the same place. The perfect tool for your network of clothing stores !