10 examples of ambient marketin
Posted: Sat Dec 28, 2024 5:56 am
Creativity in Marketing is now a must. As I told you in the article What is the WoW Effect? , we receive more than 3,000 advertising impacts a day, so to capture the attention of the target we have to opt for original and creative ideas, actions that “sell themselves” .
To achieve this goal, there is one type of Marketing that stands out above all others, and it is none other than “Ambient Marketing” .
What is Ambient Marketing?
Ambient marketing develops actions using objects in the environment, that is, unlike simple billboards, conventional bus shelters, etc., the advertising it develops plays directly with the elements that may be present; it transforms these urban elements, managing to attract the public's attention.
What is the difference between Street Marketing and Ambient Marketing?
This is a question I am often asked. Although they are very similar typologies, they are clearly differentiated. Street Marketing is the discipline that occupies places (usually public and highly frequented) to develop a roadshow, an action that interrupts the typical routine of those places, even inviting the public to interact.
Ambient Marketing interacts israel telegram mobile phone number list with urban elements, not with people. It is an action in which elements can even be used, modified or highlighted, but always in the same place, in a static manner and in which the protagonist is the creativity with which you unite the strategy and the environment.
Street Marketing is usually more ephemeral, however, the static nature of Ambient Marketing is more durable as it is not an intrusive technique like the first.
Ambient Marketing does not have to be on the street, the elements that can be used can also be inside large commercial spaces, in the services of a restaurant or within public transport…
After this brief explanation, and as a picture is worth a thousand words, it is best to look at 10 examples of Ambient Marketing , to fully understand what it really consists of.
To achieve this goal, there is one type of Marketing that stands out above all others, and it is none other than “Ambient Marketing” .
What is Ambient Marketing?
Ambient marketing develops actions using objects in the environment, that is, unlike simple billboards, conventional bus shelters, etc., the advertising it develops plays directly with the elements that may be present; it transforms these urban elements, managing to attract the public's attention.
What is the difference between Street Marketing and Ambient Marketing?
This is a question I am often asked. Although they are very similar typologies, they are clearly differentiated. Street Marketing is the discipline that occupies places (usually public and highly frequented) to develop a roadshow, an action that interrupts the typical routine of those places, even inviting the public to interact.
Ambient Marketing interacts israel telegram mobile phone number list with urban elements, not with people. It is an action in which elements can even be used, modified or highlighted, but always in the same place, in a static manner and in which the protagonist is the creativity with which you unite the strategy and the environment.
Street Marketing is usually more ephemeral, however, the static nature of Ambient Marketing is more durable as it is not an intrusive technique like the first.
Ambient Marketing does not have to be on the street, the elements that can be used can also be inside large commercial spaces, in the services of a restaurant or within public transport…
After this brief explanation, and as a picture is worth a thousand words, it is best to look at 10 examples of Ambient Marketing , to fully understand what it really consists of.