Integrate Instagram Shopping into your marketing strategy
Posted: Sat Dec 28, 2024 7:13 am
According to a study conducted by the firm Accenture, 64% of social media users said they had made a purchase via social commerce in 2021. The same study states that shopping on social media generates $492 billion worldwide. A figure that is expected to triple by 2025.
This trend has not escaped the attention of companies that want to attract the attention of consumers looking for good deals. And in fact, social platforms like Instagram have become, in just a few years, essential tools for brands that want to develop their visibility, highlight their product catalog or their promotional offers.
Instagram in particular has been able to ride this social commerce trend. For several years, the social network owned by Meta has been developing new features dedicated to online commerce, with Instagram Shopping leading the way. This feature is now revealing the new consumer trends that are very web-oriented. And it is a real source of opportunity for brands looking to develop their business.
Still wondering how tools like Instagram Shopping will help buy india cell phone number list you generate sales and promote products? Find out in this article everything you need to know to launch your business on Instagram Shopping.
1. Instagram and commerce in a few figures
2. Instagram Shopping: what is it?
3. Key features of Instagram Shopping
Conclusion
Integrate Instagram Shopping into your marketing strategy
1. Instagram and commerce in a few figures
Instagram now helps 80% of consumers make decisions before purchasing a product or service 1 . And more than 200 million Instagrammers visit at least one business profile every day 2 .
Nearly half of respondents to a study conducted by Ipsos for Facebook (November 2020) say they use Instagram to make purchases every week.
Integrate Instagram Shopping into your marketing strategy
2. Instagram shopping: what is it?
Now it's time to get to the heart of the matter. What are we talking about when we refer to Instagram Shopping? Instagram Shopping is a set of features that allows Internet users to buy products featured in photos and videos published on the platform. Instagram represents a real opportunity to increase your visibility, by offering you a showcase, and an additional sales channel.
Tools available through Instagram Shopping that allow you to promote your products include:
The shops
The Instagram Shop is simply your virtual, customizable window. It allows your customers to discover your products directly from your profile. With Shops, Instagram wants to “give people a space to discover the joys of shopping, away from the chore of running errands.”
People can browse a shop from your brand’s Instagram profile or through the feed and Stories. Once in the shop, they can easily browse products and discover collections.
Important: Before you can set up your shop on Instagram, you need to create a catalog containing the products you want to sell.
Shopping tags
Tags showcase products from your catalog and redirect Instagrammers to your merchant site or an app where they can complete their purchases.
How to tag products in your Instagram posts?
Press + and select Publish.
Select a photo or video, then add a caption, effects, and filters. Tap Next.
Tap Tag Products. Tap the products you want to tag in the photo or video.
Search for the products you want to identify, then select them when they appear in the search box.
Once these different steps have been completed, Instagram users just have to click on a tag to get more information about one of your products!
The Collections
Collections in stores allow you to personalize the shopping experience and select products in themes (new arrivals, seasonal trends, gift ideas, etc.) that enhance your brand.
This feature will help you develop your brand identity with the help of attractive images and elements.
You have the option to feature multiple collections of selected products in your store. Each collection will have its own name, unique description, cover image, and product selection (max 30).
Ads with product tags
If you’re looking to expand the reach of your business posts, consider using product tagged ads. You can set them up in Ads Manager or boost existing business posts on Instagram.
These ads are very effective at generating conversions, link clicks, and interactions with your posts!
Integrate Instagram Shopping into your marketing strategy
3. Key features of Instagram Shopping
Reach a qualified audience
One of the great strengths of Meta tools is the quality of targeting. With Instagram Shopping, you have the ability to add custom audiences for purchase interactions to your ad campaigns, which will allow you to reach people who visit your store and make purchases there.
Analyze your performance
In the Sales Manager, you can get valuable insights into your sales performance or the popularity of your products. It’s important to understand what works with your audience, what works less well. Analyzing your results will then help you choose how to customize and design your store based on Instagrammers’ preferences.
Showcase your products in popular shopping destinations
To drive consumers to your products, you have the option to feature them in popular shopping destinations, such as Facebook Shops, Instagram Shops, and Marketplace.
Expert tip: Consider tagging Instagram Shop products in your posts. This adds a little shopping bag icon to your photo.
4. Conclusion
If you want to give your catalog the most visibility possible, be present on as many platforms as possible. Indeed, Internet users can access your store from your Facebook page, your Instagram profile, your Instagram ads with product tags or your merchant content in the feed, stories, Facebook Live and Reels. The options are numerous, take advantage of them!
As you can see, Instagram is a very effective tool for companies that want to attract traffic to their website. So why not let your brand benefit from it? If you would like to be supported in this project, do not hesitate to contact the Kamp'n experts !
This trend has not escaped the attention of companies that want to attract the attention of consumers looking for good deals. And in fact, social platforms like Instagram have become, in just a few years, essential tools for brands that want to develop their visibility, highlight their product catalog or their promotional offers.
Instagram in particular has been able to ride this social commerce trend. For several years, the social network owned by Meta has been developing new features dedicated to online commerce, with Instagram Shopping leading the way. This feature is now revealing the new consumer trends that are very web-oriented. And it is a real source of opportunity for brands looking to develop their business.
Still wondering how tools like Instagram Shopping will help buy india cell phone number list you generate sales and promote products? Find out in this article everything you need to know to launch your business on Instagram Shopping.
1. Instagram and commerce in a few figures
2. Instagram Shopping: what is it?
3. Key features of Instagram Shopping
Conclusion
Integrate Instagram Shopping into your marketing strategy
1. Instagram and commerce in a few figures
Instagram now helps 80% of consumers make decisions before purchasing a product or service 1 . And more than 200 million Instagrammers visit at least one business profile every day 2 .
Nearly half of respondents to a study conducted by Ipsos for Facebook (November 2020) say they use Instagram to make purchases every week.
Integrate Instagram Shopping into your marketing strategy
2. Instagram shopping: what is it?
Now it's time to get to the heart of the matter. What are we talking about when we refer to Instagram Shopping? Instagram Shopping is a set of features that allows Internet users to buy products featured in photos and videos published on the platform. Instagram represents a real opportunity to increase your visibility, by offering you a showcase, and an additional sales channel.
Tools available through Instagram Shopping that allow you to promote your products include:
The shops
The Instagram Shop is simply your virtual, customizable window. It allows your customers to discover your products directly from your profile. With Shops, Instagram wants to “give people a space to discover the joys of shopping, away from the chore of running errands.”
People can browse a shop from your brand’s Instagram profile or through the feed and Stories. Once in the shop, they can easily browse products and discover collections.
Important: Before you can set up your shop on Instagram, you need to create a catalog containing the products you want to sell.
Shopping tags
Tags showcase products from your catalog and redirect Instagrammers to your merchant site or an app where they can complete their purchases.
How to tag products in your Instagram posts?
Press + and select Publish.
Select a photo or video, then add a caption, effects, and filters. Tap Next.
Tap Tag Products. Tap the products you want to tag in the photo or video.
Search for the products you want to identify, then select them when they appear in the search box.
Once these different steps have been completed, Instagram users just have to click on a tag to get more information about one of your products!
The Collections
Collections in stores allow you to personalize the shopping experience and select products in themes (new arrivals, seasonal trends, gift ideas, etc.) that enhance your brand.
This feature will help you develop your brand identity with the help of attractive images and elements.
You have the option to feature multiple collections of selected products in your store. Each collection will have its own name, unique description, cover image, and product selection (max 30).
Ads with product tags
If you’re looking to expand the reach of your business posts, consider using product tagged ads. You can set them up in Ads Manager or boost existing business posts on Instagram.
These ads are very effective at generating conversions, link clicks, and interactions with your posts!
Integrate Instagram Shopping into your marketing strategy
3. Key features of Instagram Shopping
Reach a qualified audience
One of the great strengths of Meta tools is the quality of targeting. With Instagram Shopping, you have the ability to add custom audiences for purchase interactions to your ad campaigns, which will allow you to reach people who visit your store and make purchases there.
Analyze your performance
In the Sales Manager, you can get valuable insights into your sales performance or the popularity of your products. It’s important to understand what works with your audience, what works less well. Analyzing your results will then help you choose how to customize and design your store based on Instagrammers’ preferences.
Showcase your products in popular shopping destinations
To drive consumers to your products, you have the option to feature them in popular shopping destinations, such as Facebook Shops, Instagram Shops, and Marketplace.
Expert tip: Consider tagging Instagram Shop products in your posts. This adds a little shopping bag icon to your photo.
4. Conclusion
If you want to give your catalog the most visibility possible, be present on as many platforms as possible. Indeed, Internet users can access your store from your Facebook page, your Instagram profile, your Instagram ads with product tags or your merchant content in the feed, stories, Facebook Live and Reels. The options are numerous, take advantage of them!
As you can see, Instagram is a very effective tool for companies that want to attract traffic to their website. So why not let your brand benefit from it? If you would like to be supported in this project, do not hesitate to contact the Kamp'n experts !