Although we have always been told that marketing and sales are separate departments, this can change. All thanks to a strategy known as smarketing, which proposes a unique business paradigm shift.
In this new blog post we will tell you more about what it is all about. You will be able to learn about the benefits that this methodology offers in the short, medium and long term. In addition, we will tell you how you can implement this strategy step by step.
Smarketing and its usefulness
Although marketing and sales are different departments, they go hand in hand. Marketing is responsible for capturing leads, while sales converts them into customers. For this reason, it is important that both parties generate synergy.
From this point of view, smarketing is a strategy that aims to merge, unify and align both the marketing and sales areas . In fact, its name comes from the combination of “sales” and “marketing”.
The aim of this merger is to enhance synergy, interdepartmental work and communication. In this way, both areas work as one, following the same path and in harmony. According to the promoters of smart marketing, this translates into improved results.
What is smarketing useful for?
According to experts, smart korea telegram data marketing is useful when looking to accelerate business growth. According to HubSpot , companies can grow 24% faster under this structure. In addition, sales increases of up to 38% have been reported.
Another relevant fact according to this same company is the fact that smart marketing increases successful sales closures by 67% . Not to mention the fact that communication problems are reduced. Therefore, efficiency increases.
Benefits of smart marketing for companies
Agency workers with their laptops applying smart marketing
The proponents of marketing and sales fusion highlight the following as the main benefits of smarketing:
Less friction
One of the advantages of smart marketing is that it reduces friction between both departments. It reduces miscommunication and ensures that both parties are on the same page.
This prevents erroneous or opposing strategies from arising due to lack of the same vision. It also prevents conflicts due to ego issues or hierarchy disputes.
A more efficient sales funnel
Another of the great benefits, as we already mentioned in previous paragraphs, is the improvement of funnels. When marketing and sales work together, the flow of leads can increase considerably.
In addition, the quality of these prospects improves, which allows for a funnel that is always active, constantly feeding and converting.
Lower costs
If both teams are integrated, operating costs can be reduced. Not only because there will now be only one department, but also because of the reduction in errors and printing.
Furthermore, by improving the efficiency of concepts such as the sales funnel, the use of resources is improved. This allows for cost reductions in the short and long term.